What is Estimated Social Media Reach?

Estimated Social Media Reach (ESMR) is the estimated number of people who could have come across social media mentions containing the monitored phrase(s).

ESMR is based on three things:

  • the number of people who are talking about your monitored keyword or phrase on social media,
  • the number of followers / subscribers / friends they have,
  • and the Visibility Percentage* for the selected social networks.

You can see the ESMR of your daily mentions by mousing over your discussion volume chart in your project Dashboard.

*Visibility Percentage describes how many of your friends / followers actually see your posts on average.