This is the place to go if you want to dig into data and numbers!
At the top, you'll find two tabs: one for the most popular mentions - this one is based on the interactions that those posts generated - and second one for the most popular authors which are based on the reach of their posts (for Twitter and YouTube data).
On the right, you'll find bunch of data and numbers which gives you insight about your project performance
Scrolling down a bit and you can compare what volume of mentions come from each type of source
Next part of Analysis, is Trending hashtag section - analyzed in real time and based on the number of occurrences. Jump between pages to see them!
Below Trending hashtags, you'll find most active and most influential sites
Scrolling down, you can check where do authors of collected mentions come from
And at the bottom, you can check context of discussion, which is world cloud that displays word used most often next to your keyword. Clicking on chosen phrase will redirect you back to Mentions tab when you can see mentions covering your keyword and that phrase.