Not seeing any mentions in your project? Don’t worry—it’s a common issue and usually easy to fix! The most frequent reason is an overly strict or incorrect keyword setup.
How Brand24 Finds Mentions
Brand24 detects mentions based on the keywords you define. If your keywords are too narrow or complex, you might unintentionally filter out valuable results. A well-balanced setup helps ensure you're capturing relevant mentions without losing important data.
Start with a Simple Setup
Here’s what we recommend:
Begin with a basic phrase (e.g.,
nike,@nike,#justdoit)Once you see results, fine-tune your project by adding:
Required keywords (e.g., must include "shoes")
Excluded keywords (e.g., ignore "car", "river")
Tip: Avoid using too many advanced filters right from the start—they can limit your reach.
Learn more: How to fix an empty project?
Quick Troubleshooting Checklist
Use simple, broad keywords first
Include branded hashtags for social media
Avoid overusing required/excluded keywords
Check if the mentions exist manually (on Google, Instagram, etc.)
Confirm your project time range includes recent data
For Instagram: ensure hashtags are relevant and the account is connected
Missing Instagram Mentions?
If you're specifically missing mentions from Instagram, here are a few things to check:
Hashtag Only: Instagram only allows tracking of public hashtag mentions. Are you using valid hashtags as keywords (e.g.,
#YourBrandName)?No Tag Tracking: Mentions without hashtags won’t appear unless your Instagram account is tagged in them.
Account Connections: Ensure your IG Business account is connected to Brand24 correctly.
System Delay: It may take a little time for new data to appear, especially if this is your first time tracking a hashtag.We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch.
Still Stuck?
If your project still shows no results—especially after setting it up properly—please don’t hesitate to contact our Customer Success Team. They’ll check everything for you and suggest the best setup.
That’s what they’re here for (and yes, they’re friendly humans!)