It’s easy - everything you can think of. There are a few samples below:
Your brand name
Your brand’s Twitter handle
Your product name(s)
Names of key people and spokespeople
Your slogan
Your branded hashtags
Your competitors’ brand names, product names, slogans, hashtags, and handles
Unbranded industry hashtags
Industry keywords
So the sky's the limit here (and the limits of your plan are the limit, too) 😁
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