About
Keeping an eye on hashtags is key to any successful social media strategy. It helps you analyze how well your hashtags are performing, measure the success of your campaigns, and fine-tune your content for better results.
You can also spot new trends in your industry or niche early on. To track hashtags efficiently, use dedicated hashtag tracking tools like Brand24.
What's in it for you?
With hashtag tracking, you can:
Check Campaign Results: See how your hashtags are doing and measure your campaign's impact.
Spot Trends: Discover popular topics and join trending conversations to increase your visibility.
Connect with Your Audience: Find and engage with people using your hashtags to build better relationships.
Identify Influencers: See who’s driving conversations around your hashtags to expand your reach.
Stay Aware of Brand Mentions: Keep track of what people are saying about your brand and respond quickly.
Clients stories
Step-by-step project integration
Each use case requires specific integrations and unique features. Below is a list of key steps to follow if you want to track hashtags.
First project setup
First project setup
Create a project: Start by setting up your first project for a hashtag you want to monitor.
Email Reports: Choose to receive daily or weekly email reports.
Required and Excluded Keywords: Want to track multiple hashtags in a project? Just add them as keywords, either while setting up your project or later. If you notice any irrelevant mentions, use excluded or required keywords to fine-tune your project.
Additional Sources: Link telegram channels and TikTok profiles in the "Additional Sources" section.
Social Media Integration: Integrate Facebook, Instagram, and LinkedIn for comprehensive monitoring.
Slack Integration: Add Brand24 to Slack for real-time notifications.
Webinar: Join a free webinar to earn a Media Monitoring Certificate.
Optimizations
Optimizations
Add Users: Invite team members via the User Management panel and assign roles.
Set Tags and Saved Filters: Apply tags and saved filters to make the project navigation easier.
Customize Notifications: Set up personalized email and mobile notifications for important updates.
Set Storm Alerts: Add email alerts and choose specific team members to be notified in case of a crisis for timely action.
Prevent spam: If your brand name is common (etc., 'Apple') or your brand is quite popular, you might come across mentions that aren’t relevant. Make sure your project settings are optimized for the best results.
Contact us: If you're having trouble with your project or the mentions you're seeing, just let us know. We’ll set up a call and help you out! To do so, click on the live chat icon in the bottom right corner.
Daily actions
Daily actions
When diving into hashtag monitoring, it's crucial to keep an eye on key metrics that Brand24 offers:
Start your day with the Mentions Tab: For small and medium projects, review all new mentions. For bigger projects, focus on mentions with higher influence or negative sentiment.
Use filters to make your work more efficient.
Add mentions you want to see in your next PDF report.
Review the mentions: Check what people are talking about when using your hashtag.
Check for updates that can improve your project! They are under the book icon at the top right corner.
Check the Context of a discussion to discover other trending hashtags—using these can help you boost engagement on your posts even further.
Weekly/monthly actions
Weekly/monthly actions
Create reports: You may want to see how the hashtag is performing over time and report on the results. Here's how you can create a report.
Check AI Insights for trends and recommendations.
Go to the Analysis Tab to see your hashtag's performance—top channels, sentiment, top public profiles, and so much more!
Do a period comparison to compare your hashtag's performance with the previous month. With one click, you can generate a PowerPoint for your stakeholders.
Look at Topic Analysis to see what people are saying about your hashtag and adjust your strategy to match the trending topics.
Check the Influencers Tab to see who’s talking about your hashtag and spot potential collaborators.
Next steps
Next steps
After you’ve mastered the basics, explore more of what our tool has to offer:
Try a Boolean search for more precise results.
Explore Lab24 (especially AI-driven) for new & cool features.
Get inspired by checking out how other users are leveraging the tool.
Key features
Brand24 makes hashtag monitoring easy and efficient. It saves you time by automating important tasks. Here are some key features to help you get the most out of it:
Volume of Mentions: It shows how many pieces of content, like posts or comments, mention a specific hashtag. This helps you see how popular the hashtag is. The more mentions it gets, the more popular it is. If people are using your branded hashtag on social media, that's fantastic—it boosts your brand awareness.
Once you have created a project with a particular hashtag, you receive a graph containing the number of mentions (blue line):
Learn more from our article on Hashtag Metrics.
Source Filter: Select which sources you want to view mentions from for a deeper hashtag analysis. Once you apply the filter, the mentions chart will display results from your chosen sources.
Check Anomaly Detector: Discover what caused sudden spikes in reach or sentiment. Our AI-powered tool quickly analyzes mentions and provides you with instant insights.
Social Media Reach: See how your hashtag is performing with this metric.
It represents the number of unique social media users who have seen content mentioning your hashtag.
Brand24 tracks how reach fluctuates over time and, similar to the mentions count, reveals what caused any spikes or increases.
Sentiment: When you monitor a hashtag, it’s important to understand how it resonates with the audience.
Our sentiment analysis helps with this by revealing what people think about the hashtag—whether the overall opinion is positive or negative.
Analysis Tab: Here you can see the top public profiles talking about your hashtag, most active sites, popular sources and so much more.