Why to monitor your industry
Monitoring your business space will give you the opportunity to spot current trends, industry experts or the most interesting topics. You can use these insights to create a marketing strategy, find inspiration for content or influencers to cooperate with.
Keywords in industry monitoring
You simply need to put phrases that describe your business area. For example for Brand24 this would be:
Best practices for industry monitoring
When you’re stating your industry keywords, make sure to place these in a separate project to those you already have created. Our keyword trackers are organized within projects. Each project has a different data dashboard. It means that when you want to track one topic, one group of keywords, one company, or one campaign, it will make the most sense to organize them around one separate project. It will give you the possibility to measure the number of mentions per month, its evolution, sentiment analysis changes separately.