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Industry monitoring

Learn how to analyze your market, what keywords you should include in your monitoring.

Monica Teetzen avatar
Written by Monica Teetzen
Updated over a week ago

Why monitor your industry

Monitoring your business space will give you the opportunity to spot current trends, industry experts, or the most interesting topics. You can use these insights to create a marketing strategy and find inspiration for content or influencers to cooperate with.

Useful links:

Keywords in industry monitoring

You simply need to put phrases that describe your business area. For example, for Brand24, this would be:

Best practices for industry monitoring

When you’re starting your industry keywords, make sure to place these in a separate project from those you already have created. Our keyword trackers are organized within projects. Each project has a different data dashboard. It means that when you want to track one topic, one group of keywords, one company, or one campaign, it will make the most sense to organize them around one separate project. It will allow you to measure the number of mentions per month, its evolution, and sentiment analysis changes separately.

We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at or send us a message using the chat box on the bottom-right side of your dashboard.

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