What is Presence Score?

The Presence Score is our custom metric designed to measure and benchmark brand awareness. It provides an indicator of your online presence and popularity and helps assess the effectiveness of marketing and PR efforts.

The score ranges from 0 to 100, with 100 being reserved for globally recognized brands. As the score increases, it becomes harder to achieve further growth, meaning it's more challenging to move from a score of 70 to 80 than from 10 to 20.

Where to find Presence Score?

You can find your project's Presence Score in the:

Comparison Tab
Analysis Tab

If you don’t see it, your project might be too small. Learn more >

How is Presence Score calculated?

The Presence Score is primarily calculated based on:

number of mentions
mentions' total reach (i.e., the impressions they potentially generate)
project's history*

* Significant spikes or drops in the weeks leading up to the present can impact the current Presence Score.

Q&A

I don’t see my Presence Score. Why?

If your Presence Score is below 5/100, it won't be visible. The score automatically activates once it reaches 5. We check and update these values daily.

How often is the Presence Score calculated for a project?

The score is calculated daily based on the total data from the previous week. You can also select a weekly or monthly view on the chart, where daily data is averaged.

Why isn’t the Presence Score visible in all my projects?

If you don’t see a Presence Score in some of your projects, it means the score hasn’t yet reached the minimum threshold of 5.

I see the PS in my project, even though it's below 5. Why?

This means the score had previously exceeded 5 but later dropped. Once the Presence Score activates for a project, we don’t turn it off.

Can I ask my account manager to manually enable the PS?

Yes, if needed, your account manager can enable the Presence Score for you.

We hope you found this article helpful! If you have any more questions or need assistance, feel free to reach out. You can email us at help@brand24.com or send a message through the chat box in the bottom-right corner of your dashboard.