Advertising Value Equivalent (AVE) – An extra metric that estimates how much you'd have to spend on ads to get the same exposure as the mentions you’ve collected.
Alerts – Notifications sent to your email or Slack when there’s a spike in mentions or reach. You can customize when and how often you get them.
Boolean Search – Use Boolean Search to narrow down results in your project. It's especially useful when tracking broad keywords like Tesla that generate tons of mentions. You can combine keywords with operators (like AND, OR, NOT) to get more specific results.
Dashboard – The main area in your Brand24 account where you can see all the key data: mentions, sentiment, reach, charts, and more — all in one place.
Estimated Social Media Reach (ESMR) – The estimated number of people who could have seen your social media mentions. We calculate it using: • the number of people posting about your keyword
their follower count
post interactions (likes, shares, comments)
visibility averages for each social media platform
Estimated Non-Social Reach – An estimate of how many people could have seen your keyword in mentions outside social media (like blogs, forums, or news). We base this on:
the number of sites mentioning your keyword
the average monthly traffic to those sites
the visibility ratio of the mention
Filters – Tools that help you sort and narrow down your mentions. You can filter by sentiment, source, influencer score, date, and more.
Influencer Score – A number showing how influential a source or author is. It’s based on:
follower count for social media profiles
monthly visit numbers for websites
The higher the score, the bigger the impact.
Keyword – Any word or phrase you want to monitor. It could be your brand name (Nike) or a slogan (Just do it).
Mention – A single result that contains one of your tracked keywords. This could be a social media post, blog entry, news article, or forum thread.
Non-Social Mentions – Mentions that come from outside social media platforms — like blogs, news websites, or forums.
Presence Score – A number from 0 to 100 showing how strong your online presence is at a given time. It’s a quick way to track and compare brand awareness.
Project – A workspace in Brand24 where you track a specific keyword or group of keywords. Each project collects mentions, calculates reach, and generates insights around the topic you're monitoring.
Reach – A metric based on how big a source’s audience is. It helps estimate how many people could have seen a mention.
Reputation Score – A score that shows how positively (or negatively) your brand is talked about online. It combines sentiment analysis with the total reach of mentions.
Social Media Mentions – Mentions found on platforms like Facebook, Instagram, Twitter, or LinkedIn.
Social Media Interactions – The total number of likes, shares, and comments on your collected social media mentions.
Social Media Reach – An estimate of how many people could have seen your keywords in posts across social media.
Sources – The places Brand24 collects mentions from. These include social media platforms, news sites, blogs, forums, videos, podcasts, and more.
Storm Alerts – Real-time notifications that alert you when your number of mentions or social media reach suddenly spikes.
User-Generated Content – Mentions created by regular users — people posting on social media, forums, blogs, etc.
Voice Share – Shows what portion of the total conversation comes from a specific profile or source. It’s based on their influence and works as a KPI to track brand presence in online discussions.