Monitoring your business space will give you the opportunity to spot current trends, industry experts, or the most interesting topics. You can use these insights to create a marketing strategy and find inspiration for content or influencers to cooperate with.

Useful links:

8 Keywords You Should Track (That Are NOT Your Brand Name)

How to Find Influencers?

You simply need to put phrases that describe your business area. For example, for Brand24, this would be:

When you’re starting your industry keywords, make sure to place these in a separate project from those you already have created. Our keyword trackers are organized within projects. Each project has a different data dashboard. It means that when you want to track one topic, one group of keywords, one company, or one campaign, it will make the most sense to organize them around one separate project. It will allow you to measure the number of mentions per month, its evolution, and sentiment analysis changes separately.

We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch.