About
Good market research is the backbone of smart decision-making. To truly understand where your brand stands, you need insights into your industry, audience behavior, and the broader market landscape—including what your competitors are up to. Brand24 gives you access to real-time data, AI-powered analysis, and clear reports that make market research easier and more actionable than ever.
Why is it important?
You may still wonder about the real benefits of monitoring media to understand your market. Let us pinpoint them for you.
Understand your target audience
Helps identify customer needs, preferences, pain points, and behaviors.
Improve brand positioning
Clarifies how your brand is perceived and where it fits in the minds of consumers.
Identify market gaps and opportunities
Reveals unmet needs or underserved segments worth targeting.
Reduce marketing risks
Ensures campaigns are backed by real insights instead of assumptions.
Support product-market fit decisions
Provides context on whether your product/service aligns with market expectations.
Clients' stories
Here you can read about how our customers used Brand24 for market research:
Step-by-step project integration
Each use case requires specific integrations and unique features. Below is a list of key steps to follow if you want to use it for market research to gain insights.
First project setup
First project setup
Set Up for Industry Keywords: Start by creating projects based on keywords relevant to your industry. If your goal is market research, focus on broad terms that reflect the space you operate in. For example, if you work at a cryptocurrency platform, you might monitor keywords like cryptocurrency, blockchain, e-wallet, and similar topics.
Email Reports: Choose to receive daily or weekly email reports.
Required and Excluded Keywords: Include the keywords you want to track, and don’t forget to add exclusions to filter out irrelevant mentions. This will help keep your project focused and free from unnecessary noise.
Additional Sources: Link review sites in the "Additional Sources" section.
Social Media Integration: Integrate Facebook, Instagram, and LinkedIn for comprehensive monitoring.
Slack Integration: Add Brand24 to Slack for real-time notifications.
Webinar: Join a free webinar to earn a Media Monitoring Certificate.
Account setup
Account setup
Add Users: Invite team members via the User Management panel and assign roles.
Complete Integrations: Ensure all needed integrations (social media, Slack, newsletters) are set up for smooth project tracking.
Optimization
Optimization
Set Keywords: Add additional required or excluded keywords to refine your monitoring.
Set Tags and Saved Filters: Apply tags and saved filters to streamline your workflow.
Customize Notifications: Set up personalized email and mobile notifications for important updates.
Set Storm Alerts: Add email alerts and choose specific team members to be notified in case of a crisis for timely action.
Prevent spam: If your brand name is common (etc., 'Apple') or your brand is quite popular, you might come across mentions that aren’t relevant. Make sure your project settings are optimized for the best results.
Contact us: If you're having trouble with your project or the mentions you're seeing, just let us know. We’ll set up a call and help you out! To do so, click on the live chat icon in the bottom right corner.
Daily actions
Daily actions
Start your day with the Mentions Tab: For small and medium projects, review all new mentions. For bigger projects, focus on mentions with higher influence or negative sentiment.
Use filters to make your work more efficient.
Clean up your project: Add tags, remove spam, mute unwanted authors or sites, and check if the sentiment is accurate.
Add mentions you want to see in your next PDF report.
Review the mentions: Look for customer questions, potential leads, or general topics of discussion around your brand.
Check for updates that can improve your project! They are under the book icon at the top right corner.
Weekly/monthly actions
Weekly/monthly actions
Stakeholder reports: Your stakeholders will expect a report every week, month, or quarter. Here's how to get it done.
Check AI Insights - AI Insights can quickly surface trends and suggest next steps—especially useful when tracking market-related keywords. You’ll get actionable conclusions in seconds, saving you time and helping you implement solutions faster.
Go to the Analysis Tab to see the keyword's performance—top channels, , influencers, related keywords, and more.
Look at Topic Analysis to see what people are saying about the keyword and adjust your strategy to match the trending topics.
Check the Influencers Tab to see who’s talking about the topic and spot the potential collaborations.
Key features
Brand24 takes the hassle out of market research saving you time by automating the boring stuff and making everything run smoother. Check out these key features that’ll help you get the most out of it:
Mentions Feed – No surprises here: if you want to know what’s really going on in your market, check out the mentions. You might discover a rising competitor or spot someone who could be your next brand ambassador.
AI Insights – Perfect for market research and competitor analysis. Let’s be real—there’s rarely enough time to dig deep. AI Insights does the work for you: it analyzes results, spots trends, and gives you clear recommendations.
AI Topic Analysis – A quick way to understand the full picture. See how people talk about your keyword, how popular it is, and whether the sentiment is positive or negative. And that’s just scratching the surface of what this AI tool can do.
AI Brand Ambassador – Think of it as ChatGPT for your mentions. We’re here to do more than collect data—we’ll help you understand it, too. Ask anything and get smart, project-specific answers.
Influencers Tab – Market research is also about people. Use this tab to find key voices in your space, check their reach, and see if they’re a good fit for your brand.
Required & Excluded Words – Tracking the whole market can get messy. Clean up your results by using required and excluded keywords to focus only on what really matters.
We hope you found this article helpful! If you have any more questions or need assistance, feel free to reach out.