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User Generated Content (UGC)
User Generated Content (UGC)

What is UGC, where it is and how we calculate it.

Updated over a week ago

What is UGC?

UGC stands for User-Generated Content. It's any type of content—like photos, videos, reviews, or posts—created by people, not brands. UGC is often shared on social media and can help businesses build trust and connect with their audience naturally.

Where to find UGC?

You can find UGC in:

  • Analysis tab table

  • Comparison tab table

  • PDF reports

How is UGC calculated?

UGC = total mentions across social media platforms for a given period


We hope you found this article helpful! If you have any more questions or need assistance, feel free to reach out.

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