What are Interactions?
The Interactions metric in Brand24 shows how often people engage with your content. This includes likes, comments, shares, and other social media actions. It helps measure the attention and activity your brand is generating online.
Where to find Interactions?
You can find Interactions in:
Mentions tab (within each collected mention)
Analysis tab table
Summary tab
PDF reports
How are Interactions calculated?
Interactions are the total number of mentions, shares, comments, and reactions (likes, hearts, and others, depending on the source from which we collect them). After gathering a mention, we regularly revisit and refresh the data for a few days. Additionally, interactions may update in real-time thanks to Brand24’s ongoing internet monitoring.
We hope you found this article helpful! If you have any more questions or need assistance, feel free to reach out. You can email us at help@brand24.com or send a message through the chat box in the bottom-right corner of your dashboard.