The Interactions metric in Brand24 shows how often people engage with your content. This includes likes, comments, shares, and other social media actions. It helps measure the attention and activity your brand is generating online.

You can find Interactions in:

Interactions are the total number of mentions, shares, comments, and reactions (likes, hearts, and others, depending on the source from which we collect them). After gathering a mention, we regularly revisit and refresh the data for a few days. Additionally, interactions may update in real-time thanks to Brand24’s ongoing internet monitoring.

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