Idea of Brand24 MCP
Brand24 MCP works like an API for AI. By connecting knowledge from your Brand24 projects, it allows you to work directly in ChatGPT or any other AI agent using the most up-to-date information from Brand24.
What kind of data you can get from Brand24 MCP
Try the following prompts to see how it works
What kind of insights can you get? | Example ChatGPT prompt to use |
Helicopter view of all your projects | Summarize the recent events in my account |
Most important events from your project | What happened in the YOUR_PROJECT_NAME project in 2025? |
Main discussions/topics in your project | What are the main discussions in the YOUR_PROJECT_NAME project? |
Insights about influencers talking about your project | Who are the most active social media influencers writing about ? |
Details of sources where your brand is mentioned | List news sites that write about YOUR_PROJECT_NAME |
How to connect Brand24 MCP
Connection Data
If you already know how to connect the MCP Server to your setup, just use the following data in your MCP Client.
MCP Server URL: https://mcp.brand24.com/v1/mcp
Authentication: OAuth
How to connect Brand24 MCP to ChatGPT
ChatGPT requires a paid subscription to allow users to connect MCP servers (via Apps & Connectors in ChatGPT settings).
Personal and Business accounts have different methods for adding a new Connector (MCP).
ChatGPT Personal Account (Plus or Pro Subscription Plan)
Enable developer mode: Go to Settings → Connectors → Advanced → Developer mode.
Add a new Connector (this is what OpenAI calls MCP servers).
If you don’t see the Create/Add option, enable Developer Mode (toggle below the list of connectors).
ChatGPT Team and Enterprise plans (Business account)
In this case you should ask your OpenAI Workspce Administrator to create new Connector.
More details from OpenAI can be found here
How to connect Brand24 MCP to Claude
In Claude MCP server is called Connector. Go to Settings \ Connectors \ Add Custom Connector
How to connect Brand24 MCP to AI Agent?
Use following connection data:
MCP Server URL: https://mcp.brand24.com/v1/mcp
Authentication: OAuth




