This Article Will Take 5 Minutes To Read
If you are here, you are looking for leads. I will show you in 5 minutes, 4 different ways Brand24 can provide you with warm, qualified leads for you and your sales reps.
1. Reply to the people who are talking about you.
This sound unrealistic right? You are here to find some smart, growth hack. Well stick with me. Only 3% of business mentions are tagged on social media. I'm sure the people overlooking your social media are passing inbound questions to your sales reps, but what about the ones they don't know about.
Let me use Pipedrive as an example.
Here are consumers considering to use Pipedrive. Even being recommended by customers, but Pipedrive doesn't engage the conversation.
When 60% of consumers are pleasantly surprised when a brand engages a conversation, Pipedrive are missing a huge chance of turning these maybes into sales. Not to mention thanking people for the recommendations in the process.
2. Track your competition
The idea of this is something everyone understands, but where they fall is the execution. This is about generating a qualified list of leads. They are super qualified because they use your competition.
Now we are not only looking for disgruntled users who we can swoop in for and save the day like here
But look here. I track online meeting and webinar provider ClickMeeting. Each month I have 437 of their clients who share that they are using ClickMeeting.
If they use ClickMeeting, they could use any other meeting / webinar provider. But this is where most people lose what to do next.
Here is my lead. Now the idea is not to pitch them in the same thread. It would be douche. Kinda like cold calling people at 8pm (you know who you are).
What you do is turn this person into a lead, as you would if you qualified this person via downloading a whitepaper, of from your website. But instead of having their email or phone. You have their social profile. And you can follow them, build relationships on a channel you are sure they use, because it's where you found them
What's amazing about this step is that it cost me 1 keyword, and I got 437 leads. $49 per month, for 437 qualified leads. That's like $0.10 a lead. You can't beat that anywhere else.
3. Track the problem you solve
23,000+ people a month write on Social Media 'Can Anyone Recommend' Find the people that end that sentence with what you do :)
60% of these go unanswered. How crazy is that, because i'm sure that every social media management program is bidding on google for the keyword 'Social Media Management'. Don't miss the low hanging fruit.
4. Track your industry events
This is your bonus growth hack :). If you are like Brand24 there are probably 20 events around the world you would like to be involved in. But time and money are sometimes stopping you from being everywhere you would like to be. Here is your growth hack. Track the event hashtag in Brand24. Here is a great example. One of the top social media marketing conferences is Social Media Marketing World. We were lucky to attend, but even so, we didn't meet everyone at the event. But what is great about conferences is they promote their own hashtags. In this case #SMMW.
So here you can obviously see the peak around the event. But we can be quite sure that if someone is attending SMMW, then there is a good chance they would find Brand24 valuable. So just like in the step 2, we can add all these social posters to our CRM and our Customer Success Team can engage them and introduce them to Brand24 when the time is right.
7000+ Leads without leaving my chair :)