What is lead generation?
Lead generation is all about identifying and connecting with potential customers who are interested in what you offer. With Brand24, you can track important conversations and mentions across social media, helping you spot new leads, nurture relationships, and engage with your target audience instantly.
What's in it for you?
You might be wondering how lead generation can directly benefit you and your brand. Here are a few key examples:
Find new customers: Spot people talking about things related to your product.
Join conversations: Engage when people are discussing topics that matter to your business.
Build trust: Interact with people in a real, personal way to grow stronger relationships.
Understand your audience: Learn what your customers care about and what problems they have.
Stay ahead of the competition: See what your competitors are doing and find ways to do it better.
Clients stories
Here you can read about how our customers used Brand24 for lead generation:
Step-by-step project integration
Each use case requires specific integrations and unique features. Below is a list of key steps to follow if you want to use Brand24 for lead generation.
First project setup
First project setup
To succeed in lead generation, focus on a few areas: monitor your brand (for potential customers), the market (for leads discussing related topics), and competitors (to engage their customers and learn their strategies).
Create a project for your brand – Monitor all mentions of your brand name.
Set up projects for competitors – Create one project for each of your key competitors.
Set up market monitoring projects – For example, if you're in cryptocurrency, create projects for terms like Bitcoin, Ethereum, Blockchain, NFTs, and trading platforms. Choose topics that match your business.
Tip: Adjust keyword settings to include phrases like “recommendation,” “looking for,” or “suggestions” to catch leads asking for advice. You can use Boolean search for quick results.
Customize the next steps for each project individually.
Email Reports: Choose to receive daily or weekly email reports.
Required and Excluded Keywords: Add keywords you want to track and those to exclude.
Additional Sources: Link review sites in the "Additional Sources" section (if applicable).
Social Media Integration: Integrate Facebook, Instagram, and LinkedIn for comprehensive monitoring. Add public profiles you want to monitor.
Slack Integration: Add Brand24 to Slack for real-time notifications.
Webinar: Join a free webinar to earn a Media Monitoring Certificate.
Account setup
Account setup
Add Users: Invite team members via the User Management panel and assign roles.
Complete Integrations: Ensure all needed integrations (social media, Slack, newsletters) are set up for smooth project tracking.
Optimizations
Optimizations
Set Keywords: Add additional required or excluded keywords to refine your monitoring.
Set Tags and Saved Filters: Apply tags and saved filters to streamline your workflow.
Customize Notifications: Set up personalized email and mobile notifications for important updates.
Set Storm Alerts: Set up email notifications and assign specific team members to be alerted when significant events happen online while you're away.
Prevent spam: If any of the keywords are quite common (etc., 'Apple') or popular, you might come across mentions that aren’t relevant. Make sure your project settings are optimized for the best results.
Contact us: If you're having trouble with your project or the mentions you're seeing, just let us know. We’ll set up a call and help you out! To do so, click on the live chat icon in the bottom right corner.
Daily actions
Daily actions
Brand-Related Project
Lead generation is important for growing your business, and you probably already know your audience well. To get even more leads, try setting up projects to track competitors and the market.
Start in the Mentions tab, where you’ll find people talking about your brand. Contact them directly.
Use the Analysis tab to spot trends and popular topics. This will help you tailor your outreach to match what people need.
With AI Topic Analysis, you can find the most talked-about subjects related to your brand and use that information in your outreach.
Finally, check the Context of discussion in the Analysis tab to see the main keywords connected to your brand. Set up projects to track these keywords for better insights.
Competitors-Related Project
Keep in mind that most potential customers will talk about your product or service on social media. Integrate those sources and use filters to view only the mentions from social media, blogs, and forums.
Use the Sentiment filter to find dissatisfied competitor customers. Engage with them tactfully and offer your product as a solution.
You can also apply all the solutions from your brand-related projects.
Market-Related Projects
Go to the Mentions tab and look for discussions in which your product can solve a problem or where people are asking for recommendations.
Set up Storm Alerts to react quickly to viral trends or hot leads.
Analyze common issues in the market with Topic Analysis and adjust your communication strategy.
Watch the Mentions tab chart for sudden jumps in volume that signal emerging opportunities.
Connect with key influencers to discuss topics related to your product to increase reach and credibility.
Filter mentions by intent, focusing on opinions, questions, or advocacy.
Use domain filter to narrow your focus to platforms like Quora or Reddit for more targeted prospecting.
Key features
Mentions Feed
The Mentions Feed helps you monitor conversations about your brand in real time. It allows you to quickly identify potential leads by identifying those who are talking about your products or industry.
AI Topic Analysis
AI Topic Analysis helps you understand which subjects are getting the most attention in discussions related to your brand (or market). This insight can help you focus your outreach on topics that matter to your audience.
Sentiment Filter
The Sentiment Filter lets you sort mentions by positive, neutral, or negative sentiment. This helps you focus on leads who are more interested based on positive or neutral feedback. For competitor projects, target unhappy customers and encourage them to switch to your brand.
Storm Alerts
Storm Alerts notify you when there's a spike in online discussions related to your brand or industry. This can help you catch emerging trends early and engage with new leads when interest is high.
Advanced filters
Advanced filters let you narrow down results by specific criteria such as source, intent, or domain, making it easier to focus on high-quality leads. This ensures you're reaching out to people who are more likely to convert.
Analysis Tab
The Analysis Tab provides an overview of key metrics like sentiment, reach, and engagement. This helps you identify trends and evaluate the performance of your lead-generation efforts.
Context of Discussion
The Context of Discussion shows you the full conversation around a mention, helping you understand a lead's needs and how to engage them. It also helps you find keywords for your next market-related tracking project.
Influencer Tab
The Influencer Tab helps you identify key figures talking about your competitor's brands or industries. Building relationships with these influencers can help you reach a wider audience and attract more leads.
We hope you found this article helpful! If you have any more questions or need assistance, feel free to reach out.