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3 Easy Reasons Why You Should Be Monitoring Your Competitors
3 Easy Reasons Why You Should Be Monitoring Your Competitors

Discover why you should be monitoring your competitors online, and how you can get set up in just a few minutes

Daniel Baradziej avatar
Written by Daniel Baradziej
Updated over a week ago

Setting yourself up is easy and works in the same way as monitoring your own brand.
Head to the 'project wizard' or click here and input your competitors' name
(Top Tip: Add both your competitors' business name and social media handles, e.g., @brand24app, to see all the mentions of their brand)

Useful links:

Now that you've set up your project, here are the three main reasons every business should be monitoring their competitors online and a quick guide on how to get set up

1. People talking about your competitors are potential customers for your business

With only 3% of mentions, including brand names, actually being directly '@' tagged, businesses regularly miss opportunities like this.

With your competitor project, you can now easily find these sorts of mentions and direct your sales team to jump into the conversation and help out.

2. Find your competitors' influencers

Via your analysis center, you can gain instant access to your competitors' top most influential authors.

By focusing on the 'industry leaders' your competitors are using, you can be more sure that they'll be successful for your business when you reach out to them.

This is a great way to save time and ensure a strong return on your investment in Influencer Marketing.

3. Discover what topics/content works best for your competitor
(and do better 😉)

Save your content team tons of time by focusing on the topics and best-performing content your competitors use.

By having access to what generated the most likes, shares, and comments for your competitor, you can be more sure that your future content will perform successfully.
Once again, generating a better return on your investment.

Via your analysis centre you'll find the top trending hashtags ready and waiting for your team to take advantage of:

We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at or send us a message using the chat box on the bottom-right side of your dashboard.

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