Setting yourself up is easy, and works in the same way as monitoring your own brand.
Head to the 'project wizard' or click here and input your competitors name
(Top Tip: Add both your competitors business name and social media handles e.g. @brand24app to see all the mentions of their brand)
Now that you're set up...
Here are the three main reasons every business should be monitoring their competitors online and a quick guide on how to get set up
1. People talking about your competitors, are potential customers for your business
With only 3% of mentions including Brand names actually being directly '@' tagged, businesses regularly miss opportunities like this.
With your competitor project, you can now easily find these sorts of mentions, and direct your sales team to jump into the conversation and help out.
2. Find your competitors influencers
Via your analysis centre, you can gain instant access to your competitors top most influential authors.
By focusing on the 'industry leaders' your competitors are using, you can be more sure that they'll be successful for your business when you reach out to them.
This is a great way to save time, and ensure a strong return on your investment into Influencer Marketing.
3. Discover what topics/content works best for your competitor
(and do better 😉)
Save your content team ton's of time by focusing on the topics and best performing content your competitors are using.
By having access to what generated the most likes, shares and comments for your competitor, you can be more sure that your future content will perform successfully.
Once again, generating a better return on your investment.
Via your analysis centre you'll find the top trending hashtags ready and waiting for your team to take advantage of:
So there we have it.
3 Easy Reasons why you should be monitoring your competitors.
If you have any questions feel free to reach out to our team via the Blue Live Chat button in the bottom right hand corner.