What is Keyword
In Brand24, a keyword is any word or phrase you want to monitor across the internet. When you set up a project, you define keywords—and our system finds public mentions of those keywords across social media, news sites, blogs, forums, videos, and more.
What Can Be Used as a Keyword?
Basically, anything people might write online about your brand or topic of interest. Here are some ideas to get you started:
Your Brand Essentials
Your brand name (e.g.,
Nike)Your Twitter/X handle (e.g.,
@nike)Your product or service names (e.g.,
Air Max,ZoomX)Slogans or taglines (e.g.,
"Just Do It")Names of founders, CEOs, or spokespeople
Hashtags
Branded hashtags (e.g.,
#justdoit,#nikerunning)Unbranded industry hashtags (e.g.,
#trailrunning,#fitnessgoals)
Competitor Insights
Your competitor’s brand names and handles
Their products, hashtags, or slogans
Industry Keywords
Generic terms or phrases related to your market (e.g.,
running shoes,performance gear)Trends or buzzwords in your niche
Keyword Limits
Your subscription plan determines how many keywords you can add per project. Use your subscription plan wisely!
We hope this article has been useful to you. If you have any further questions or need help, please don't hesitate to contact us.