Skip to main content

What is the difference between a project and a keyword (why group keywords in projects)?

Is keyword a project? Can I have more than one keyword in a project?

Updated this week

Great question—and the answer depends on your goals!

With Brand24, you have the flexibility to create a project with just one keyword or include multiple keywords in a single project. Here's how to decide what's best for you:

Our Recommendation

If you're tracking a single brand, it's best to group all related keywords into one project. For example, if you're monitoring Adidas, your project might include:

  • adidas

  • adidas originals

  • @adidas

  • #adidas

This way, you get a complete picture of how the brand is being mentioned across channels—all in one place.

Tracking Multiple Brands or Competitors?

We recommend setting up separate projects if you want to monitor your brand and a competitor. That way, you can:

  • Easily compare data side-by-side

  • Keep reports clean and focused

  • Avoid keyword overlap or confusion

To add another project, simply click on the 'plus' sign:

and add all the keywords that you want :)

Quick Takeaway

Organizing your keywords into separate projects for different brands, topics, or clients helps:

  • Save time

  • Stay organized

  • Keep your data clear and actionable

Plus, it just looks better. 😉

Still unsure how to set it up? Contact us—we’ll be happy to help!


Did this answer your question?