Great question—and the answer depends on your goals!

With Brand24, you have the flexibility to create a project with just one keyword or include multiple keywords in a single project. Here's how to decide what's best for you:

If you're tracking a single brand, it's best to group all related keywords into one project. For example, if you're monitoring Adidas, your project might include:

This way, you get a complete picture of how the brand is being mentioned across channels—all in one place.

We recommend setting up separate projects if you want to monitor your brand and a competitor. That way, you can:

To add another project, simply click on the 'plus' sign:

and add all the keywords that you want :)

Organizing your keywords into separate projects for different brands, topics, or clients helps:

Plus, it just looks better. 😉

Still unsure how to set it up? Contact us—we’ll be happy to help!

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