What are AI Insights?
AI Insights in Brand24 provides valuable, data-driven analysis to help businesses make informed decisions. It processes large amounts of data and presents key metrics, trend analysis, and actionable recommendations—ideal for understanding not just your own brand but also your competitors.
Why use AI Insights for competitor analysis?
Marketers often know their own brand inside and out, but keeping track of competitors can be overwhelming. The digital landscape moves fast, and manually monitoring every competitor’s activity, campaign, or audience reaction can feel like a full-time job.
AI Insights simplifies this process by automating competitor analysis, ensuring you never miss an important trend or shift in strategy.
Instead of manually tracking competitors, AI Insights offers a streamlined way to monitor their online presence. It automatically links mentions to key metrics like reach, sentiment, and engagement.
With this data, you can assess their performance, benchmark against them, and identify gaps or opportunities to refine your strategy.
What's inside?
Insights
AI identifies patterns and correlations in competitor data, revealing what works for them. Are they receiving more positive engagement? Is there a specific topic driving their brand’s visibility? These insights help you adapt and stay competitive.
Trends
Spot emerging trends before they gain traction. AI Insights uncovers growing topics and discussions within your industry, showing what competitors are focusing on and how audiences are responding. This enables you to proactively shape your strategy instead of playing catch-up.
Recommendations
AI-driven recommendations give you strategic direction based on data. Whether it’s adjusting your messaging, tapping into trending topics, or improving engagement, these tailored suggestions can help sharpen your competitive edge.
Additional metrics
AI Insights also provides key performance indicators such as:
Number of mentions
Reach
Sentiment
These help you quantify competitor performance and compare it to your own, ensuring your strategy is backed by data, not guesswork.
Where to find AI Insights?
You can access AI Insights in two places:
In the app, under the Projects menu (top-left corner)
In your email inbox
When are reports generated?
AI Insights reports are available weekly and monthly, covering the last 7 days or a full month of data.
You can choose the preferred day to receive them. (only available for weekly reports).
Who can access AI Insights?
AI Insights is available for Pro and Enterprise users. If you’re on one of these plans, you can add recipients to receive reports automatically.
To add account users, go here, and invite your coworkers, clients, bosses, or anyone else who needs access. You can also adjust each user’s role as needed.
Automating AI Reports
If you want to receive competitor analysis reports regularly, simply:
Open the report (weekly or monthly)
Click “Edit”
Add email recipients
Once set, AI Insights will deliver reports automatically—no manual sharing needed.
And if you are not our client yet... there is only one question left to be asked: What are you waiting for?! Get your awesome AI Insights now: