Period comparison allows you to analyze and contrast your brand's data over different time periods, providing valuable insights into your online presence and performance evolution.
Analyzing time periods with Brand24 is effortless, owing to its intuitive interface and robust analytical features.
Navigate to the Comparison section.
Select the timeframes you want to compare (daily, weekly, monthly, or custom).
Brand24 will generate a summary of data trends for the selected periods.
Date Range
You can opt for specific time intervals for examination, such as days, weeks, months, or even years, depending on your requirements. This enables you to juxtapose data from different periods to assess changes.
Overview Table
This feature summarizes your brand or keyword performance over selected timeframes, providing key metrics like mentions, reach, and sentiment trends, giving a quick view of progress or decline.
Mentions
It shows how often your brand or keyword was mentioned and where, helping you track online discussions and their sources.
Reach
Reach estimates how many people saw your brand or keyword mentions and how often, helping you measure your online impact and outreach.
Sentiment
Sentiment analysis tracks whether mentions are positive, negative, or neutral and shows how sentiment changes over time. This helps you understand public opinion and respond effectively to shifts.
Categories share
This feature shows key topics in brand discussions, helping you tailor content, products, and marketing to audience interests.
Why do you need it?
Here are a few use cases just from the top of my head:
Marketing Campaign Assessment: Period comparison helps assess the effectiveness of marketing campaigns, enabling resource allocation for maximum impact.
Product Launch Evaluation: It aids in measuring the before-and-after impact of product launches, facilitating improved launch strategies.
Competitor Analysis: Period comparison provides insights into how competitors' online presence and sentiment change over time, helping businesses identify opportunities and threats.
Social Media Strategy Optimization assists in determining the best times to post content on social media, maximizing audience reach and engagement.
Reputation Management: By tracking sentiment trends, period comparison helps detect and manage reputation issues before they escalate.
We hope you found this article helpful! If you have any more questions or need assistance, feel free to reach out.