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What is Chatbeat?

Understand how your brand appears in answers generated by AI

Updated over 2 weeks ago

Why AI visibility matters

Today, AI tools like ChatGPT, Google Gemini, Claude, and Perplexity are not just curiosity-driven platforms — they’re search engines, decision tools, and information sources. People increasingly rely on AI-generated answers instead of traditional search results when researching brands, products, and services.

But here's the catch:

  • Do you know what these AI models say about your brand?

  • Is the information they provide accurate, up-to-date, and aligned with your communication strategy?

That's where Chatbeat comes in.

What is Chatbeat?

Visit Chatbeat's website!

Chatbeat is an AI visibility monitoring tool. It tells you how your brand is described by generative AI models like:

  • ChatGPT

  • Google Gemini

  • Claude

  • Perplexity

  • and others

It gives you control and clarity over how these models present your brand — something traditional monitoring tools can’t do.

What Chatbeat tracks

Unlike media monitoring platforms that track what people say online, Chatbeat tracks what algorithms say. Specifically, it helps you:

  • Check brand representation across AI platforms - Chatbeat runs structured prompts across major AI tools to discover how they respond to questions about your brand, product, industry, or competitors.

  • Identify outdated or incorrect information - Because LLMs often use stale data, Chatbeat helps you spot misinformation that could affect customer decisions or brand trust.

  • Monitor visibility and coverage - You’ll learn if and how often your brand is mentioned in relevant AI answers. Are you top-of-mind? Or is a competitor taking the spotlight?

  • Track consistency - Ensure that your brand voice, message, and core values are consistently reflected across different AI tools.

Use Case

How Chatbeat Helps

PR and Communications

Check if recent campaigns are understood and mentioned correctly by AI.

Product Marketing

Make sure new features or product launches are being described properly.

Brand Management

Maintain a consistent brand narrative across emerging AI-driven channels.

Crisis Response

Spot when misinformation or outdated narratives resurface in AI results.

What's inside?

With Chatbeat, you gain access to detailed, actionable insights:

  • See exact chatbot responses — find out if your tool appears, where it ranks, and how it's mentioned.

  • Understand context — check what each AI says about your tool and in what scenario.

  • Track average position — based on all monitored AI chats, see your tool’s average ranking for each prompt.

  • Measure Share of Voice — find out how often your tool shows up in comparison to competitors.

Want to dive deeper?
Just click on any prompt to explore individual stats. You can even choose whose analysis to view:

  • Your own

  • Or your competitors' — detected automatically when they appear in the same chatbot conversations as your brand.

Key Metrics

To make the data actionable, Chatbeat gives you clear, easy-to-understand metrics:

  • Brand Score - A metric that indicates how often and how high your brand appears in AI chatbots' responses. The higher the score, the better the visibility. The Brand Score ranges from 0 to 100%, where 100% represents maximum exposure - the brand ranks first in all key queries.

  • Median Position - A metric showing your brand's median position in AI chatbot responses provides a more balanced view by reducing the impact of outliers.

  • Visibility Rating - Visibility Rating helps interpret your Brand Score, providing a benchmark to assess its significance. For example, is a 45% Brand Score good or bad? ChatBeat categorizes scores into the following ranges:

    • 0% (Not Visible): No measurable visibility.

    • 1-2% (Minimal): Very low visibility, requiring significant improvement.

    • 3-9% (Emerging): Below standard visibility, with room for growth.

    • 10-29% (Decent): Acceptable visibility but could be improved.

    • 30-49% (Respectable): Above average visibility and influence.

    • 50-69% (Good): High visibility with strong positioning.

    • 70-100% (Excellent): Outstanding visibility; a top-performing brand.

  • Share of Voice - Show how often and how high AI chatbots recommend your brand in responses compared to competitors. This percentage-based score reflects your brand’s visibility, with higher rankings contributing more weight. The total Share of Voice across all brands for a given query is 100%. This percentage-based score reflects your brand’s visibility, with higher rankings contributing more weight. For example:

    • 1st position: ~40%

    • 2nd position: ~20%

    • 3rd position: ~10%

    • And so on...

  • Search Volume - indicates the estimated number of monthly searches for a given question. While it's primarily based on user behavior in traditional search engines, we believe some of these patterns are transferable to LLM usage. This metric helps surface questions that are likely to be valuable and widely relevant.

  • Brand Score & Average Position - tracks how your brand's visibility in AI chatbots responses evolves over time.

  • Insights - a quick summary of your brand’s performance and use the data to improve visibility in AI chatbots.

  • Key sources - Sources reveal which websites AI chatbots rely on to generate answers in your industry. The more visibility your content has on those sites, the more likely it is to be featured in responses from AI tools like ChatGPT or Gemini.

Setting up first project

Getting started with Chatbeat is easy — you don’t have to do it alone.We’ll set it up for you.

Our customer team will create your first monitoring project based on your brand name, industry, and the type of visibility you want to track. We’ll:

  • Suggest relevant keywords (e.g. your brand, product categories, competitors)

  • Identify popular prompts users enter in AI chats

  • Recommend the most valuable ones based on search volume

  • Set everything up — from prompt selection to chatbot analysis

Who should use Chatbeat?

Chatbeat is especially valuable for:

  • Brands with strong online presence

  • Companies in competitive industries

  • Marketing and PR teams launching new campaigns

  • Organizations targeting Gen Z or AI-native users

  • Anyone building a trustworthy, consistent brand image

Why are Chatbeat and Brand24 complementary?

Brand24

Chatbeat

Monitors what people say

Monitors what AI says

Tracks mentions on social media, news sites, blogs, forums

Tracks visibility in AI-generated answers

Helps find leads, manage reputation, measure campaigns

Helps improve AI visibility, correct misinformation, maintain brand consistency

Pricing

Want to try Chatbeat? Try our free 14-day trial or visit the website and choose your plan!


FAQ

Can I try Chatbeat for free?

Yes! You can try ChatBeat completely free for the first 14 days.
Just sign up – no credit card required.

What are prompts/questions?

A prompt is a question related to your brand, e.g. "What is the best brand monitoring tool?"Based on the prompt, ChatBeat analyzes how often and in what context your brand appears in chatbot responses, helping to determine its visibility.

How many prompts can I use?

Depending on your subscription plan, you can submit multiple prompts (questions) per month. Each prompt is analyzed to assess your brand's visibility and compare it to competitors.

Can I cancel my subscription at any time?

Yes! You can cancel your subscription anytime – no commitments, no hidden fees.

What payment methods do you accept?

We accept payments via Visa, MasterCard, American Express, and PayPal.

How can I contact support?

Email us at help@chatbeat.com.We aim to respond within 24 hours– and often much faster.

Can I see raw AI responses?

Absolutely! Click on any question within ChatBeat, and at the bottom of the page, you’ll find the exact responses received from the AI model.

Why does my brand's position differ from what I see in AI Chatbots?

AI-generated responses can vary across individual queries due to personalization and randomness. To ensure accuracy, ChatBeat runs approximately 10 queries per question daily. If a brand frequently appears in your personal Chatbots interactions, the model may be more likely to recommend it to you.

Does Chatbeat offer historical data?

No. We start collecting the data from the moment you set up your project.

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