What is online reputation management?
Online reputation management is the process of monitoring and influencing how your brand is perceived online. Brand24 helps by tracking mentions, reviews, and comments about your brand, allowing you to respond quickly and improve your public image.
What's in it for you?
You might be wondering how managing your online reputation can directly benefit you and your brand. Here are a few key examples:
Own your story: Take charge of how people see your brand by responding to feedback directly.
Head off crises: Spot issues early and handle them before they impact your reputation.
Earn trust: Connect with your audience to build loyalty and keep things transparent.
Track sentiment: Keep a pulse on public opinion and address any negative comments quickly.
Boost credibility: Positive interactions over time will naturally strengthen your brand's reputation.
Clients stories
Here you can read about how our customers used Brand24 for online reputation management:
Step-by-step project integration
Each use case requires specific integrations and unique features. Below is a list of key steps to follow if you want to manage your brand's online reputation effectively.
First project setup
First project setup
Set Up for Brand Name: Start by setting up your first project for your brand's name.
Email Reports: Choose to receive daily or weekly email reports.
Required and Excluded Keywords: Add keywords you want to track and those to exclude.
Additional Sources: Link review sites in the "Additional Sources" section.
Social Media Integration: Integrate Facebook, Instagram, and LinkedIn for comprehensive monitoring.
Slack Integration: Add Brand24 to Slack for real-time notifications.
Webinar: Join a free webinar to earn a Media Monitoring Certificate.
Account setup
Account setup
Add Users: Invite team members via the User Management panel and assign roles.
Complete Integrations: Ensure all needed integrations (social media, Slack, newsletters) are set up for smooth project tracking.
Optimizations
Optimizations
Set Keywords: Add additional required or excluded keywords to refine your monitoring.
Set Tags and Saved Filters: Apply tags and saved filters to streamline your workflow.
Customize Notifications: Set up personalized email and mobile notifications for important updates.
Set Storm Alerts: Add email alerts and choose specific team members to be notified in case of a crisis for timely action.
Prevent spam: If your brand name is common (etc., 'Apple') or your brand is quite popular, you might come across mentions that aren’t relevant. Make sure your project settings are optimized for the best results.
Contact us: If you're having trouble with your project or the mentions you're seeing, just let us know. We’ll set up a call and help you out! To do so, click on the live chat icon in the bottom right corner.
Daily actions
Daily actions
Start your day with the Mentions Tab: For small and medium projects, review all new mentions. For bigger projects, focus on mentions with higher influence or negative sentiment.
Use filters to make your work more efficient.
Add mentions you want to see in your next PDF report.
Review the mentions: Look for customer questions, potential leads, or general topics of discussion around your brand.
Check for updates that can improve your project! They are under the book icon at the top right corner.
Weekly/monthly actions
Weekly/monthly actions
Stakeholder reports: Your stakeholders will expect a report on your brand’s online performance every week, month, or quarter. Here's how to get it done.
Check AI Insights for trends and recommendations.
Go to the Analysis Tab to see your brand’s performance—top channels, sentiment, and more.
Do a period comparison to compare your brand’s performance with the previous month. With one click, you can generate a PowerPoint for your stakeholders.
Compare with competitors: If you’ve set up competitor projects, add them to the comparison and see how you measure up. You can also create a PowerPoint here.
Look at Topic Analysis to see what people are saying about your brand and adjust your strategy to match the trending topics.
Check the Influencers Tab to see who’s talking about your brand and spot potential collaborators.
Next steps
Next steps
After you’ve mastered the basics, explore more of what our tool has to offer:
Try a Boolean search for more precise results.
Explore Lab24 (especially AI-driven) for new & cool features.
Set up additional projects to track competitors and market trends.
Get inspired by checking out how other users are leveraging the tool.
Key features
Brand24 helps you streamline your online media monitoring experience. It’s designed to save you time by automating the process and making it more efficient. Below are some key features that can help you get the most out of it:
Mentions Feed
Get real-time updates on where and when your brand is mentioned across various online platforms, such as social media, news sites, blogs, and forums. This helps you stay informed on customer feedback, track trends, and spot potential crises as they happen. Efficiently monitor your brand’s presence and reputation, engage with key conversations, and manage responses in a timely manner.
Sentiment Analysis
Automatically evaluates the emotional tone of online mentions to determine whether the sentiment is positive, negative, or neutral. By monitoring these sentiments in real time, you can detect negative trends early, allowing you to address potential issues before they escalate, protect your brand reputation, and improve customer satisfaction.
AI Insights
Get an AI-generated report on your brand's performance, recommended actions, and the impact of your efforts over time, helping you track and optimize your strategy.
Influence Score
Prioritize responses by identifying mentions from highly influential users. Engaging with these first can boost your brand's reach and reputation by addressing the most impactful conversations.
Mention/ Reach Volume
Identify periods of bigger or lower audience engagement, analyze the type of content posted, and use it for further action.
Hashtag Tracking
Track trending hashtags related to your brand to spot discussions and reputation risks early. Find insights under the "Trending Hashtags" section in your project's analysis tab for a quick view of key trends impacting your brand.
Custom Alerts
Receive immediate notifications of reputation-damaging mentions.
Competitor Comparison
Benchmark your brand’s reputation against competitors to identify areas where they outperform or underperform. Use these insights to refine your marketing strategies, drawing conclusions from their strengths and weaknesses to improve your own efforts.
PDF Reports
Summarize the brand's insights for stakeholders.
Filters Tab
Filter out spam and irrelevant content to find exactly the mentions you need. Create personalized filters to refine your searches, making future monitoring more efficient and tailored to your specific needs.
We hope you found this article helpful! If you have any more questions or need assistance, feel free to reach out. You can email us at help@brand24.com or send a message through the chat box in the bottom-right corner of your dashboard.