The internet is evolving, and the way information is searched is undergoing a revolution. Beyond SEO, brands are increasingly investing in GEO (Generative Engine Optimization) - optimization for generative search engines like ChatGPT and Gemini. Your customers are less frequently "Googling" and more often "conversing" with AI assistants, asking them for product and service recommendations.
To give you full control over your brand image and its position in the AI world, Brand24 has created the Chatbeat tool. Now, you can track the results of this monitoring directly within a dedicated tab in your Brand24 panel.
Brand24 and Chatbeat – The Two Pillars of Your Reputation
This is the most important thing you need to know: These tools are not substitutes. They are complementary.
To achieve a Holistic View, you must monitor two parallel worlds:
Internet Monitoring (Social Listening) with Brand24: You listen to PEOPLE.
You monitor real-time emotions, social media opinions, crises, and forum discussions.
AI Monitoring (LLM Listening) with Chatbeat: You listen to AI MODELS.
You monitor what algorithms (ChatGPT, Claude, Gemini) have "memorized" about your brand and how they recommend it to users.
Why is this important? AI models learn from internet content. What people write about you today (visible in Brand24) becomes the knowledge that ChatGPT will deliver to a potential customer tomorrow (visible in Chatbeat). Only the combination of these two perspectives gives you control over the entire lifecycle of information about your brand.
How to Activate the LLM Listening Tab
The tab functions as a plug-in within Brand24. Importantly, you do not have to configure anything yourself. If you are not yet using Chatbeat, our team will prepare the first project for you, so you see ready-to-use data immediately upon access, without the need to learn complicated prompt writing.
⚠️ Important: The tab is not automatically available on trial accounts. Want to see it? Contact us via chat or reach out to your Customer Success Manager.
Chatbeat: 6 Key Applications
Chatbeat is essential for AI Position Monitoring (GEO), providing insights into how your brand is recommended by AI models:
1. GEO – Position Optimization: Ensures your brand is recommended by AI to potential customers at the start of the sales funnel.
2. Citation Tracking: Identifies the "authority" sources (Key Sources) that AI models rely on for information about your industry.
3. Error and "Hallucination" Detection: Protects reputation by quickly catching false or outdated information about your company.
4. Competitor Analysis & Context: Compares your brand's narrative (e.g., "cheap alternative" vs. "quality leader") with competitors.
5. Product Insights & Feedback: Delivers synthesized user feedback from the web, highlighting features users love that may be overlooked in marketing.
6. Measurable Metrics (KPIs): Provides concrete data, to support marketing budgets and optimize customer service materials.
Chatbeat Tab Elements Overview – How to Read the Data
The tab is designed for a quick assessment of your brand's Visibility and Position.
General Indicators (KPI Dashboard)
Metric | Description |
Brand Score | A metric (0–100%) indicating how often and how high your brand appears in AI chatbot responses. 100% represents maximum exposure—the brand ranks first in all key queries. |
Median Position | A metric that shows your most typical position in AI responses. Even if you perform poorly in a single query (e.g., 10th position), the Median Position ignores this isolated error, providing a more reliable and accurate assessment of your average placement. (The closer to 1.0, the better). |
Visibility | The overall assessment of your brand's visibility. The designation "Outstanding visibility" indicates that your brand is a top-performing brand. |
Charts and Analysis
Brand Score & Average Position: Tracks how your brand's visibility in AI chatbot responses evolves over time.
Share of Voice: The pie chart presents your overall share in recommendations generated by AI. It aggregates data from all models (GPT, Gemini, Claude, etc.) to show how big a "slice of the pie" belongs to your brand compared to competitors. This is the fastest way to assess who dominates general artificial intelligence awareness.
Share of Voice by AI Chatbots: Shows how often and how highly AI chatbots (GPT, Gemini, Claude, etc.) recommend your brand compared to competitors. This percentage-based score reflects your visibility, with the total Share of Voice for a given query always summing up to 100% across all brands.
Key Prompts / Questions for Brand: A list of monitored questions. Allows you to see the exact position of your brand for each prompt (e.g., in GPT: 1.6, in Claude: 2.1).
Key Sources: This element directly informs your GEO strategy.
URL: A list of websites that are most frequently cited by AI models as sources of information about your industry.
Count: The number of times the AI model referred to that site.
Pro Tip: Synergy in Practice (Brand24 + Chatbeat)
How to use Brand24 to better monitor AI?
In your Brand24 results, you will find mentions from Grok (AI from the X platform). Since Grok often quotes questions asked by users, it is a goldmine of ideas for prompts.
How to do it?
In your Brand24 project, set the source filter to X (Twitter) and the author to "grok".
You will see what people are asking AI about your industry.
Use these questions in Chatbeat to check how ChatGPT, Gemini, or Perplexity respond to the same topics.
This closes the loop: you find out from people (Brand24) what to ask the machines (Chatbeat) to better sell your products to people.
Ready for the Future of Monitoring?
Don't let AI ignore your brand in conversations with customers. Contact us to combine the power of Brand24 and Chatbeat in one panel.