What is reach?
Reach is the estimated number of people who have seen posts about a brand. It's mainly used to track trends over time rather than giving an exact count of viewers.
Reach comes in handy when you're selecting influencers to work with on your marketing campaigns - you can choose the right people and evaluate how well your campaigns are doing.
Where to find reach?
You can find those numbers in:
Mentions tab
Summary tab
Analysis tab
Topic Analysis
Comparison tab
PDF reports
How is Reach calculated?
Social media reach
Reach is calculated based on a few key elements:
The number of views
The number of interactions
The author’s statistics
These numbers, together with a few other factors, help estimate the total reach of a mention or post.
Non-social media reach
Reach outside of social media is calculated based on the average monthly visits to a given website. We gather data about domains from external sources.
Reach for a given day is calculated as the total reach of unique domains. This means that no matter how many times a single website publishes articles mentioning you in one day, we will count that domain as a single mention in the final reach calculation.
We hope you found this article helpful! If you have any more questions or need assistance, feel free to reach out.