Non-Social Media Reach is our own algorithm similar to Estimated Social Media Reach but only applies to sources beyond Social Media. It is an estimated number of contacts/impressions for relevant mentions. We base this number on three parameters:
the number of unique domains which are mentioning your monitored phrases,
the average number of monthly visits number on a given domain,
the Visibility Ratio, which indicates how big the exposure of your monitored keyword(s) was on the given domain (title, URL, content, comment, etc.).
Long story short - Non-Social Media Reach is an estimate of how many contacts or impressions a post with your keywords had 😁
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