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Using Social Media To Generate Leads For Your StartUp
Using Social Media To Generate Leads For Your StartUp

How Startups and Tech Companies Can Use Brand24 To Generate Leads and Sales For Their Business. #leadgen #socialselling

Daniel Baradziej avatar
Written by Daniel Baradziej
Updated over a week ago

This Article Will Take 5 Minutes To Read

If you are here, you are looking for leads. I will show you, in 5 minutes, 4 different ways Brand24 can provide you with warm, qualified leads for you and your co-founders.

1. Reply to the people who are talking about you. 

This sounds unrealistic, right? You are here to find some smart growth hack. Well, stick with me. Only 3% of business mentions are tagged on social media. I'm sure the person overlooking your social media are passing inbound questions to your sales reps, or maybe you are handling them yourself. But what about the mentions you don't know about? 

Even if, as a startup, you only have 4-5 per month, they are the easiest leads you should be closing because they know about you. 

Let me use Pipedrive as an example. 

Here are consumers considering using Pipedrive. Even being recommended by customers, Pipedrive doesn't engage in conversation. 

When 60% of consumers are pleasantly surprised when a brand engages in a conversation, Pipedrive misses a huge chance of turning these maybes into sales. Not to mention thanking people for the recommendations in the process.

2. Track your competition

When you are a startup, this is a super fast way for you to start curating a qualified list of potential users. The idea of this is something everyone understands, but where they fall is the execution. This is about generating a qualified list of leads. They are super qualified because they use your competition. 

Now we are not only looking for disgruntled users who we can swoop in for and save the day like here.

But look here. I track online meetings and webinar provider ClickMeeting. Each month I have 625 of their clients who share that they are using ClickMeeting. 

If they use ClickMeeting, they could use any other meeting/webinar provider. But this is where most people lose what to do next.

Here is my lead. Now the idea is not to pitch them in the same thread. It would be douche. Kinda like cold calling people at 8 pm (you know who you are).

What you do is turn this person into a lead, as you would if you qualified this person via downloading a whitepaper from your website. But instead of having their email or phone. You have their social profile. And you can follow them and build relationships on a channel you are sure they use because it's where you found them

3. Track the problem you solve

23,000+ people a month write on social media, 'Can Anyone Recommend' Find the people that end that sentence with what you do :) 

60% of these go unanswered. How crazy is it that I'm sure that every social media management program is bidding on google for the keyword 'Social Media Management'? Don't miss the low-hanging fruit.

4. Track your industry events

This is your bonus growth hack :). If you are like Brand24, there are probably 20 events around the world you would like to be involved in. But time and money sometimes stop you from being everywhere you would like to be. Here is your growth hack. Track the event hashtag in Brand24. Here is a great example. One of the top social media marketing conferences is Social Media Marketing World. We were lucky to attend, but even so, we didn't meet everyone at the event. But what is great about conferences is they promote their own hashtags. In this case, #SMMW. 

So here you can obviously see the peak around the event. But we can be quite sure that if someone is attending SMMW, then there is a good chance they would find Brand24 valuable. So just like in step 2, we can add all these social posters to our CRM, and our Customer Success Team can engage them and introduce them to Brand24 when the time is right.

26000+ Leads without leaving my chair :) 

You can do everything I mentioned above with the help of Brand24! We know, shocking!

We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at or send us a message using the chat box on the bottom-right side of your dashboard.

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