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How to Connect With Your Audience using Media Monitoring
How to Connect With Your Audience using Media Monitoring

Check out this quick guide on how to get even closer to your customers using Brand24

Daniel Baradziej avatar
Written by Daniel Baradziej
Updated over a week ago

Just like this article, connecting with your audience is quick and easy in Brand24.

Setting Your Self Up

(if you're already monitoring your brand, you can skip this part)

First things first, let's make sure you're all set with a 'Brand Monitoring' project. If you've not already done this, head straight to the project creation wizard, input your company's name and click 'next' (the hard part is already over.)

In just a few short moments, you'll see mentions of your business from all over the internet loading in your dashboard:

Engage Your Audience

This is the part you skip to πŸ‘‹

So what's next?
It's as simple as just clicking 'engage' on your mentions and jumping right into the conversation with your audience.

Because Brand24 collects from various public sources, you'll see mentions from blogs, forums, and sites you didn't know existed, allowing you to learn more about where your customers/communities discuss your brand.

The Real Reason You're Here

Why Should I Engage?

  1. Replying to your customers keeps them happy.
    It's estimated that 51% of people mentioning a business are more likely to return if the brand replies to them.

  2. Your Future Customers are watching.
    8 out of 10 people
    admit to 'Googling' a company before purchasing with them for the first time. Not engaging with current customers who are experiencing issues with your product or service will affect your future profits.

  3. People Trust People
    With 84% of consumers trusting recommendations from friends and strangers over other marketing channels, it's important to ensure that your replying to your customers before they get the chance to spread the word 'offline.'Β 

Using Brand24, you'll be able to not only protect your brand's reputation online but also drive sales by simply replying to your audience.

With an estimated 97% of mentions of brands online being 'un-tagged,' it's vital that you're equipped with a Media Monitoring tool (*cough* like Brand24 πŸ˜‰) to capture the entire conversation.

We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at or send us a message using the chat box on the bottom-right side of your dashboard.


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