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Main ways of using Brand24

Most common use cases for social listening

Daniel Baradziej avatar
Written by Daniel Baradziej
Updated over a week ago

1. Monitoring your brand

Thanks to Brand24, you can get to know the opinions of customers or partners who talk about you on the Internet and react quickly. Research shows that 71% of internet users who interacted positively with a company are likelier to return and recommend it to others. So don’t sleep on the chance and interact with your audiences right now!

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2. Improving your customer service

Social media lets you get closer to your audiences to listen to and solve their issues. But did you know that it remains unanswered in over 96% of cases where a business is mentioned but not tagged? Thanks to Brand24, you will learn your customers’ pain points, even if they haven’t tagged you or mentioned you somewhere you wouldn’t look.

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3. Preventing PR crisis

The Internet makes brands much more vulnerable to potential crises. The key is to find out about it as soon as possible and react accordingly. One of the great advantages of working with Brand24 is sentiment analysis. It will allow you to find negative mentions about your business instantly, and thanks to our alerts, you will be notified immediately.

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4. Industry monitoring

Brand24 will allow you to quickly spot current trends, contact experts, or identify the most interesting topics. You can use these insights to create a marketing strategy and find inspiration for content or influencers to cooperate with.

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5. Competition monitoring

You can get to know your business rivals better by tracking your competitors. You can check what their customers think about them, how they deal with negative opinions, and what marketing tactics they use. Priceless knowledge, isn't it?

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6. Link-building efforts

Are you actively seeking to enhance your website's online visibility and improve its search engine ranking? If so, the acquisition of quality backlinks is a pivotal strategy that can significantly impact your digital presence. We're here to assist you in this endeavor! Through our Backlink Acquisition platform, we employ sophisticated algorithms to analyze link sources, assess link quality, and provide a comprehensive overview of your backlink profile.

7. Tracking marketing activities

Are you running a hashtag campaign? Or maybe you want to measure the buzz around your brand? We’ll be happy to help! Our algorithms, like Social Media Reach, Non-social Media Reach, and AVE, will estimate the number of people who have received content related to your brand and measure the effectiveness of the activities carried out.

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8. Influencers acquisition

Are you looking to elevate your brand's presence through influencer marketing? Perhaps you're aiming to gauge the impact of your influencer collaborations. Look no further – our platform is here to assist! Leveraging advanced algorithms, including Influencer Reach, Audience Engagement, and ROI Assessment, we're poised to estimate the outreach of your influencer-driven content and evaluate the success of your influencer marketing initiatives.

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Beyond that, you can use Brand24 to boost your sales and brand image or to find the best channels to promote your product. Or… find the next big thing in the stock market! The only limit is your imagination! We hope you’ll find this knowledge useful. If you have any questions - let us know. We’ll be happy to optimize your projects or work together to create new ones!

Check our customers' success stories to get inspired! > Read more

We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at or send us a message using the chat box on the bottom-right side of your dashboard.

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