When organising an event you want to be sure that you are able to measure its on-line awareness and find out who is talking about it. Here you can learn how to do it with Brand24.
Keywords in event monitoring
The keywords you should use in such project are:
name of the event (including and not including the spaces
event website / landing page
dedicated event hashtag
Best practices for event monitoring
Make sure you set up the project tracking the event at the beginning of its promotion
Other
You might find these articles helpful when running or preparing your event: