When organising an event you want to be sure that you are able to measure its on-line awareness and find out who is talking about it. Here you can learn how to do it with Brand24.

Keywords in event monitoring

The keywords you should use in such project are:

  • name of the event (including and not including the spaces

  • event website / landing page

  • dedicated event hashtag

Best practices for event monitoring

Make sure you set up the project tracking the event at the beginning of its promotion


You might find these articles helpful when running or preparing your event:

8 Fundamentals of Effective Event Management

Social Media Monitoring for Event Promotion

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