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How can I set up keywords for the best results?
How can I set up keywords for the best results?

Here you can find a list of examples of keywords that Brand24 works best with and the ones that might limit your project outcomes.

Waleria Pągowska avatar
Written by Waleria Pągowska
Updated over a week ago

Setting up a Brand24 project is a great way to monitor any keyword of your interest. But what should you monitor for the best results? When it comes to our clients, here are the most common keywords they use:

  • Brand name (e.g., Adidas)

  • Product/Service name (e.g., Adidas Superstar)

  • Industry term (e.g., sports shoes)

  • Competitor's name (e.g., Puma)

But knowing what you want to monitor is not enough, you have to ensure the keyword is correct. What does it mean? Here are some examples of good keywords:

Good keywords

  • Single word (e.g., Nike)

  • A phrase consisting of a few words (e.g., Just Do It!)

  • Hashtags (e.g., #JustDoIt)

  • Some short links (e.g.,

  • Domains (e.g.,

Problematic keywords

With Brand24, the possibilities are endless! ;) However, sometimes, improper keywords can cause poor mention quality after setting up a project. Here are some potential causes:

  • The project is too small: Sometimes, there may be no mentions to collect if there isn't any discussion about the topic on the internet yet. This may happen, for example, when a new startup wants to monitor their name.

  • Full URLs and email addresses: using them as keywords will probably end with no results, as they usually do not appear in mentions’ content.

  • Too long/specific keyword: If you're trying to monitor an entire sentence that's not commonly used, be prepared for little to no results.

  • Generic Words: Generic words like "and," "the," and "is" are too general to be useful and do not provide any context or meaning to your project. Technically, you can set up a project to monitor them, but what's the point?

  • Stop Words: Search engines ignore common words like "a," "an," "the," and "in." These words are not specific enough to help monitor your brand or industry.

If you're having trouble collecting mentions even though you think your keyword is correct, don't hesitate to contact our Support Team. We're always here to help! You can reach us via email at or send us a message using the chat box on the bottom-right side of your dashboard.

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