Why connect Brand24 with Teams?
It helps you:
Get mentions straight in Teams — when you don't have time to open Brand24
Keep your team updated without sending extra messages
React faster when something important pops up
Set custom filters so you only get what matters
What do you get?
Once connected, Teams will show notifications from Brand24 — for the projects and filters you choose. You decide what shows up and where.
How to set it up
Step 1: Create a flow in Teams
In Teams, go to Apps and find Workflows through the search bar:
Pick Post to a channel when a webhook request is received from tenant users
Give your flow a name
Choose the Team and then Channel you want your notifications to be sent to
The channel to which notifications are redirected should be of type 'standard'. Otherwise, the connection may not work.
Click Add workflow
Click on Manage your workflow in the bottom left corner (don't copy the link yet!)
Click "Edit" in the upper left corner.
Click on the first step of the flow [the upper rectangle]
And change who can trigger the flow to "Anyone"
Click “Save” and wait a moment to ensure your changes are saved before moving on to the next step.
Check if the new URL contains a part starting with
&sp=%2Ftriggers%2Fmanual%
. If it does, copy the link.
Step 2: Set it up in Brand24
Click the plug-in icon (
) at the top right corner of your dashboard. Then, select Teams/Slack from the dropdown.
Click “Add Teams notifications”
Paste the link you copied from Teams
Pick the project you want to connect
(Optional) Choose a filter if you want to limit what gets sent
Click on 'Connect'. All done!
You’ll find the mentions in the Teams section, under the team and channel you selected when setting up the Workflow.
💡 You can create filters in the Mentions tab. Each filter is tied to one project and can help you send only specific mentions to Teams.
You can only edit the project and the filters for the Workflow. So if you want to change the Workflow URL or the Slack channel, you’ll need to delete the Workflow and start the setup from scratch.
A few things to remember
One flow = one Teams channel
If you want to send alerts to three different channels, you’ll need three separate flows (and three different webhook links).
You can use the same flow for multiple projects or filters — as long as they go to the same channel.
Which projects should you connect?
You don’t have to connect everything. Start with:
Your main project with brand mentions
Any project where time matters — like PR or customer service
Projects tracking leads, influencers, or competitors
Pick what’s useful for your team — you can always add more later.