About
Did you know that 69% of consumers trust influencers' recommendations for new products or services? [source] This highlights the value of working with influencers.
However, finding the right influencers is no easy feat. For influencer marketing to succeed, it's essential that their values align with your brand—no matter the size of your business.
This is where Brand24 comes in. Simply set up a project, and we’ll provide insights on the top influencers in your field, making it easier to connect with those who can truly impact your brand.
What's in it for you?
Not even sure where to start...
Quickly get a list of influencers without extensive research.
Brand24 curates a targeted list of relevant influencers for you, saving time and effort.
Discover influencers already talking about your brand.
Find influencers organically engaging with your brand for authentic partnership opportunities.
Identify potential brand ambassadors within your market.
Track industry conversations to spot influencers who align with your audience and values.
Target influencers based on the platform that fits your strategy.
Filter influencers by platform to reach your audience on the channels that matter most.
Easily find micro, macro, or nano influencers with our reach indicator.
Choose influencers with the right level of reach to match your campaign goals.
...to name a few key benefits Brand24 brings to influencer marketing.
Clients stories
Want to see it in action? Check out how our customers have successfully implemented influencer marketing in their companies.
Step-by-step project integration
Each use case requires specific integrations and unique features. Below is a list of key steps to follow for successful influencer marketing.
First project setup
First project setup
Set up a project for:
Your brand to find influencers already talking about you.
Your field to discover influencers who are established in your industry but may not know your brand yet.
Your competitors to identify influencers engaging with them who might also be interested in working with you!
Add social media integrations – Connect Instagram, Facebook, and LinkedIn to gather mentions from public profiles that matter to you. Without this integration, we can't track these platforms.
Add Slack integration – Get real-time brand mentions directly in a dedicated Slack channel, making it easy to stay on top of conversations.
Join our weekly webinars – Learn how to use Brand24, unlock its full potential, and earn a social listening certificate!
Optimizations
Optimizations
Add Users: Share the project with others who need it.
Filter Unwanted Mentions: Use “excluded” or “required” words to refine your mentions.
Tag Important Mentions: Easily organize and save key mentions with tags.
Set Up Saved Filters: Quickly access specific mentions with saved filters.
Customize Notifications: Get alerts that matter to you.
Enable Storm Alarms: Stay on top of sudden spikes in activity.
Reduce Spam: If your brand name is common or very popular, adjust your settings to filter out irrelevant mentions.
Contact Us Anytime: We’re here to help you improve your project setup
Daily actions
Daily actions
Check the Mentions Feed to see who’s talking about your brand, assess potential ambassadors, and decide whether to engage.
Use the Sentiment Filter – Find people with positive mentions about your brand (or negative mentions about competitors) for potential partnerships.
Apply the Source Filter – Focus on influencers active on the platforms that matter to your strategy.
Set the Influence Score Filter – Filter by macro or micro-influencers to match your campaign goals.
Use the Geolocation Filter – Target influencers from specific countries, and combine it with a language filter for even finer results.
Clean Your Project – Confirm sentiment, remove irrelevant mentions, and tag important ones for easy access and reporting.
Check for Updates (Book Icon) – Stay up-to-date with new features and enhancements.
Weekly/monthly actions
Weekly/monthly actions
Check the Influencers Tab – Discover top influencers for your next campaign.
View the Summary Tab – See the latest popular mentions at a glance.
Explore the Analysis Tab – Dive into key performance stats.
Check Influencer Analysis in Lab24
Use the AI Brand Assistant – Get instant answers to project questions.
Generate a Report – Share insights with stakeholders easily.
Next steps
Next steps
After you’ve mastered the basics, explore more of what our tool has to offer:
Try a Boolean search for more precise results.
Explore Lab24 (especially AI-driven) for new & cool features.
Set up additional projects to track competitors and market trends.
Get inspired by checking out how other users are leveraging the tool.
Key features
Influence Score – Quickly assesses an influencer's reach and impact, helping you prioritize who to engage with for maximum brand visibility.
Influencers Tab – Centralizes key influencers in your industry, making it easy to identify valuable voices for brand advocacy.
Sentiment Filter – This allows you to focus on positive or negative mentions, helping you to scale public perception and identify potential brand advocates or areas for improvement.
Sources Filter – Narrows down mentions by platform, ensuring your efforts are focused on the channels that best match your marketing strategy.
Top Public Profiles – Highlights profiles with the highest reach and relevance, allowing you to target influential voices that align with your brand goals.
Influencer Analysis in Lab24 – Provides in-depth analysis of influencer metrics, helping you make data-driven decisions for your influencer marketing strategy.
