What is Hot Hours?
Hot Hours highlights the most active times for your brand mentions, making it easy to spot when your audience is talking about you. Whether you're tracking a sudden surge in conversations or looking for regular patterns, you'll find the answers here.
Customize the Data
You don’t have to look at everything at once. With advanced filtering options, you can focus on the mentions that matter most to you—whether that's by platform, topic, sentiment, or more.
Plus, there are two key ways to make sure the data fits your work:
Set your time zone: So the data reflects your local time, no matter where you or your team are working from.
Adjust the time range: Choose from the last 7 days, last month, or set a custom period that matches your reporting needs.
This flexibility helps you track what’s happening now, review trends over time, and make informed decisions fast.
Why Use Hot Hours?
With Hot Hours, you’ll know the best moments to:
Post your content — when your audience is paying attention.
Engage your community — when conversations are happening in real time.
Maximize your reach — by acting at the right moment.