The Analysis tab in Brand24 offers detailed insights and metrics about online mentions, presenting data through charts and summaries to track brand or keyword performance.

The Analysis tab compiles data from various sources, such as social media, blogs, forums, and news outlets. It tracks mentions of your brand or keywords and then visualizes that data into key metrics like sentiment, the volume of mentions, reach, and engagement. Filters can be applied to narrow the focus on specific time periods, sentiment types (positive, negative, neutral), and locations.

The Analysis tab is crucial for making informed, data-driven decisions. It allows users to track the effectiveness of their marketing strategies, monitor brand health, and identify trends or potential crises early.

This is the place to go if you want to dig into data and numbers!

At the top, the overview table provides essential metrics such as reach, average engagement, and the ratio of positive to negative mentions.

You can also compare these numbers to previous time periods for instant insights.

And decide if you want to display the rounded or detailed numbers.

On the left, the most significant mentions are highlighted automatically. This gives you a quick view of what matters most without the need to scroll through the full list of mentions.

Interactive charts help you track how your brand is performing. You can see peaks and dips in mentions, reach, or sentiment, and identify which online channels are generating the most engagement.

The Share of Voice section shows which profiles and media outlets are dominating the conversation. It’s a valuable way to spot potential brand ambassadors or influential voices worth connecting with.

The Presence Score chart tracks how your topic or project visibility changes over time. It helps you see if a topic is gaining momentum or losing interest, allowing you to prioritize your marketing efforts accordingly.

Discover which links are trending and which websites are most actively discussing your topic. This can be a great starting point for building links or launching outreach initiatives.

Explore discussion themes and the most popular emojis associated with your brand to better understand the context and tone behind your mentions.

The entire tab is fully interactive. Clicking on any chart or result will take you directly to the related mentions.

You can apply filters to narrow your analysis to specific needs, such as focusing only on negative mentions, social media channels, or activity within a specific country like the United States.

If you are on a Pro or Enterprise plan, you can export all the data from the Analysis Tab directly to PPTX format for easier sharing and reporting.

We hope you found this article helpful! If you have any more questions or need assistance, feel free to reach out.

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