What are Events?
Brand24's Events is your brand's watchful protector, that uses advanced AI to analyze your project and scour the web on your behalf.
The analysis results are conveniently presented under the exclamation mark icon on your chart, offering a detailed explanation crucial for understanding sudden spikes in reach or mentions.
Also, when you check the Event, you can click on 'Show mentions' to see which mentions caused the spike:
This feature helps you understand why your brand’s online presence goes up or down. With these insights, you can make smarter decisions and protect your brand’s reputation.
How can you use Events?
Here are just a few examples of how you can benefit from Events:
Monitoring Campaign Performance:
Use it to monitor your marketing campaigns closely. Sudden spikes in mentions could indicate the effectiveness of your campaigns or potential issues that need immediate attention.
Brand Crisis Management:
Detect anomalies in real-time to identify unexpected surges in negative mentions. This allows you to respond quickly to emerging crises, address concerns, and mitigate reputational damage before it escalates.
Competitor Analysis:
Track your competitors' mentions and reach. Anomalies in their online activity may provide insights into their marketing strategies, product launches, or public perception, enabling you to adapt your own strategies accordingly.
Product Launch Monitoring:
Events can help you gauge its impact when launching a new product or feature. Unusual spikes in positive mentions might indicate successful reception, while unexpected negative spikes could signal issues that require immediate attention.
Identifying Influencer Impact:
Monitor mentions during and after a campaign to analyze the impact of influencer collaborations. Anomalies in engagement can help assess the effectiveness of influencer partnerships and guide future collaboration decisions.
Real-life example
Some time ago, the Barbie movie's popularity took an unexpected twist, marked by a substantial surge in reach and mentions on your chart.
Rather than wading through a multitude of mentions from those specific days, the Events feature steps in with a clear-cut explanation. In this particular case, it unravels that the surge was a direct result of Barbie clinching awards at the prestigious Golden Globe event.
Availability
This feature is available for all of our Pro and higher plans. To upgrade, click the button below!