A guide to the elements of the AI Visibility tab

Brand Score (0–100%)

Shows how often and how high your brand appears in AI answers. A score of 100% means your brand ranks first for every key prompt. The higher the score, the better your visibility. A drop in your Brand Score is a signal to check which prompts performed worse and why.

Median Position

Your typical position in AI answers. We use the median instead of the average because one weak result (e.g., 10th place on a niche question) won't skew the bigger picture. The closer to 1.0, the better.

Visibility

An overall visibility rating based on a descriptive scale:

Brand Score & Average Position

Shows how your AI visibility changes over time. An upward trend means your GEO work is paying off. If the trend is going down, check what changed in your monitored prompts or sources (e.g., a new competitor showed up in the AI answers).

AI Answers share (pie chart)

Your share of AI recommendations compared to competitors, aggregated across all monitored models. This is the fastest way to see who dominates AI awareness in your category. The total across all brands for a given prompt always sums to 100%.

AI Answers share by AI Chatbots

Shows how often and how high AI chatbots mention your brand compared to competitors. The percentage reflects visibility, and the total AI Answers share for a given prompt always sums to 100% across all brands.

Key prompts

A list of the prompts we monitor for your brand, along with your exact position for each. This is where you can see which specific prompts you rank well for, and which leave you out entirely. Click any prompt to see more details, including competitor positions for the same question.

Key Sources

A list of the websites AI cites most often as sources in your industry, including the number of citations. This is the starting point for your GEO and PR strategy: if you see competitors being cited from a specific industry publication, you know exactly where it's worth placing a guest article or working on your own visibility.

Use the date filter to track how your AI visibility changes over time. Select a preset period – last 7, 14, or 30 days, last 3 months, or last year – or set a custom date range using the calendar.

Use the model filter to focus on a specific AI engine – GPT, Gemini, Perplexity, or AI Overview – or view aggregated data across all models at once.

This helps you spot where your brand performs differently across platforms. You might rank well in GPT but have low visibility in Gemini – and that gap is where the opportunity is.

For more information, see the Overview of the AI Visibility tab or message us via chat!