What is the Influencers tab
The Influencers tab identifies social media users who significantly impact conversations about your brand or industry.
How does it work
It tracks and analyzes these influencers' social media activity, providing insights into their reach and engagement to help you target high-impact individuals.
Why is it important
The tab helps you focus your marketing efforts on influencers who can effectively amplify your message, engage your target audience, and become your brand ambassadors.
Overview of the Influencers tab
Metrics
Source and 'Go to' button that redirects to the site where your keyword is mentioned.
Mentions show how many times a given influencer talked about a topic of your interest or, in other words - the keyword of the project.
Reach helps you estimate how popular a given source is and how powerful their mention of you can be.
Followers give you the number of people following the profile that mentioned your keyword (on a given platform).
Share of Voice gives you insight into what part of the whole discussion was generated by the selected social media user/profile/fan page. It is a calculation based on influence numbers that can be treated as separate KPIs.
Influencer Score will give you insight into which source or author has the greatest impact on social media or the web - the higher the number, the more popular a given source is.
Note! You can sort all the data by any of the above. Just click on the name of the column.
Filters
You can also apply filters and adjust the date range to narrow down the results.
We hope you found this article helpful. If you have any more questions or need assistance, feel free to contact us.