About
You might wonder, why choose Brand24 for online campaign monitoring when tools like GA4 already exist? The answer lies in the unique insights Brand24 offers. When launching online campaigns or press releases, it's not just about CPC, reach, or retention.
Media monitoring with Brand24 provides a deeper understanding of how your campaign is being perceived, who’s engaging with it, and where conversations are happening. You will also know about any unlinked mention!
You’ll gain visibility into sentiment, discover key influencers talking about your brand, and uncover opportunities that traditional analytics tools just can't reveal.
What's in it for you?
How tracking campaigns and press releases can directly benefit you and your brand? Here are a few key examples:
Sentiment Insights: Track how people feel about your campaign—whether it's positive, neutral, or negative—and adjust quickly.
Influencer Identification: Spot key voices talking about your brand to boost your message effectively.
Engagement Mapping: See where discussions are happening, from social media to blogs, for a full view of your reach.
Crisis Management: Receive alerts on negative mentions and respond fast to protect your brand.
Competitor Insights: Monitor competitors and use their performance to refine your strategy.
Clients stories
Here, you can read about how our customers used Brand24 to track campaigns and press releases:
Step-by-step project integration
Each use case requires specific integrations and unique features. Below is a list of key steps to follow if you want to track online campaigns successfully.
First project setup
First project setup
Create a Project: Use campaign keywords or part of your press release title.
Add Facebook & Instagram Integration: Connect social channels for seamless tracking.
Integrate with Slack: Stay updated with real-time notifications.
Join a Webinar: Earn a media monitoring certificate and deepen your knowledge.
Optimizations
Optimizations
Add Users: Share the project with others who need it.
Filter Unwanted Mentions: Use “excluded” or “required” words to refine your mentions.
Tag Important Mentions: Easily organize and save key mentions with tags.
Set Up Saved Filters: Quickly access specific mentions with saved filters.
Customize Notifications: Get alerts that matter to you.
Enable Storm Alarms: Stay on top of sudden spikes in activity.
Reduce Spam: If your brand name is common or very popular, adjust your settings to filter out irrelevant mentions.
Contact Us Anytime: We’re here to help you improve your project setup!
Daily actions
Daily actions
Check Mentions Feed: Review your mentions feed to stay on top of conversations around your campaign or press release. This includes blogs, forums, news sites, and even video mentions.
Use Anomaly Detector: Quickly understand spikes in reach or shifts in sentiment.
Clean Your Project: Confirm sentiment accuracy, remove irrelevant mentions, and tag key mentions for easy access and reporting.
Monitor Stats: Look for unusual trends—campaigns can shift fast, so stay informed.
Check for Updates (Book Icon): New features and updates are always a tap away.
For more guidance, visit our Help Center to explore all features.
Weekly/monthly actions
Weekly/monthly actions
Check Analysis Tab Stats: Review key metrics for a quick performance snapshot.
Explore the Context of a Discussion & Trending Hashtags: Click the Analysis tab to find popular hashtags to boost your social media posts.
Review AI Insights: Gain additional insights and tailored recommendations.
Ask Our AI Brand Assistant: Get answers to any project-related questions.
Generate a Report: Include all filtered data you've saved for a comprehensive view.
Use AI Topic Analysis: Identify key areas of interest around your campaign.
Check Influencers Tab: Discover top influencers who could support your next campaign.
Next steps
Next steps
After you’ve mastered the basics, explore more of what our tool has to offer:
Try a Boolean search for more precise results.
Explore Lab24 (especially AI-driven) for new & cool features.
Set up additional projects to track competitors and market trends.
Get inspired by checking out how other users are leveraging the tool
Key features
Brand24 makes tracking your campaigns and press releases easy and efficient. It saves you time by automating monitoring and giving you valuable insights quickly. Here are some key features to help you get the most out of it:
Mentions Tab: Tracks mentions on social media, blogs, forums, news, and podcasts to give you a full picture of your brand’s online presence.
Real-Time Sentiment Analysis: Instantly see if mentions are positive, negative, or neutral so you can respond quickly to feedback.
The Influencers Tab: This tab finds top influencers talking about your brand or industry, helping you connect with those who can spread your message.
Storm Alerts: Sends real-time alerts to spot and handle issues quickly before they grow.
Context of Discussion: This section highlights related words commonly used in conversations about your campaign, helping you expand your reach when you include them.
