What is reach?
Reach is the estimated number of people who have seen posts about a brand. It's mainly used to track trends over time rather than giving an exact count of viewers.
Reach comes in handy when you're selecting influencers to work with on your marketing campaigns - you can choose the right people and evaluate how well your campaigns are doing.
Where to find reach?
You can find those numbers in:
Mentions tab
Summary tab
Analysis tab
Topic Analysis
Comparison tab
PDF reports
How is Reach calculated?
Social media reach
Reach is calculated based on a few key elements:
The number of views
The number of interactions
The author’s statistics
These numbers, together with a few other factors, help estimate the total reach of a mention or post.
Non-social media reach
Reach outside of social media is calculated based on the average monthly visits to a given website. We gather data about domains from external sources.
Reach for a given day is calculated as the total reach of unique domains. This means that no matter how many times a single website publishes articles mentioning you in one day, we will count that domain as a single mention in the final reach calculation.
We hope you found this article helpful! If you have any more questions or need assistance, feel free to reach out. You can email us at help@brand24.com or send a message through the chat box in the bottom-right corner of your dashboard.