This one's easy I promise!
But just to make sure we're all on the same page - I've created some easy to understand examples below - on how to make the most from your advanced project settings.
Let's start with a super basic example, you've been tasked with finding everyone online talking about 'Apple'.
Your project settings should look like this:
With this set up - we'll collect everyone talking about 'Apple', but that might also include people eating the delicious fruit 🍏
So we'll have to restrict the search a little - to make sure that we're focusing on what we actually want to see, which is people discussing the computer company Apple.
The easiest way to do this would be to include the required keyword 'mac' (e.g. Apple Mac - their flagship product)
With this in mind - the set up should look like:
But what about if you want to look at both apple mac's and apple iphones in the same project ?
To do this you'll need to create a new line and add the required keyword like below:
Using the set up shown above ^, you will ask your Brand24 project to collect people mention either the term 'Apple & Mac' or 'Apple & iPhone'. Ensuring that you get everyone discussing these apple products.
One additional thing to consider here is that by inputting these terms into the required keywords section you're asking the tool to collect posts that include these keywords anywhere in a single post. (e.g. ''I love Apple products, but I really don't like the latest mac'' or ''I hate Apple products, specifically the iphone'')
You can limit your search even further by including these terms next to your main keyword like below:
This will let your Brand24 project know that you only want to collect posts that include these terms when they appear next to each other (e.g. ''I the apple mac, it's great!'' or ''I hate the apple iphone, it sucks'')
Probably what you need to avoid:
The set up above would mean that you are asking your Brand24 project to only collect mentions of posts that include all three keywords - meaning a post would have to include 'Apple & Mac & iPhone'.
With this in mind the same logic applies to 'Excluded keywords' - the more keywords you include here - the more limited your results can be.
This is great if you are running a very specific campaign or your business name is typically used alongside a set of keywords.
Hopefully that clears that up for you! But if you have any other questions feel free to get in touch with our live Customer success team, who would be more than happy to help you get set up today.