Why do you need reports?
You need reports because they turn all that raw data into something you can actually use. Instead of guessing how your brand is doing online, Brand24’s reports give you a clear snapshot—what’s working, what’s not, and where you should focus your energy next. It’s like having a cheat sheet for your online strategy.
What's in it for you?
Track Brand Reputation - unlike just checking your mention feed, reports give you a broader perspective on how your audience perceives your brand and reveal the online trends that matter most.
Measure Campaign Effectiveness—With detailed reports, you can evaluate the success of marketing campaigns by seeing how your audience engages with your content.
Prove ROI – Reports provide concrete data that can be used to demonstrate the impact of your marketing efforts to stakeholders, making it easier to justify budgets and strategies.
Improve Decision Making – Data-backed insights from media monitoring reports allow you to make informed decisions based on real-time performance metrics, not guesswork.
Clients stories
Here you can read about how our customers used Brand24 for those nitty reports:
Step-by-step project integration
Each use case requires specific integrations and unique features. Below is a list of key steps to follow if you want to create comprehensive marketing reports effectively.
First project setup
First project setup
Email Reports: Choose to receive daily or weekly email reports.
Required and Excluded Keywords: Add keywords you want to track and those to exclude.
Additional Sources: Link review sites in the "Additional Sources" section.
Social Media Integration: Integrate Facebook, Instagram, and LinkedIn for comprehensive monitoring.
Slack Integration: Add Brand24 to Slack for real-time notifications.
Set Filters and Tags for Future Use – include mentions from specific tags or generate reports based on pre-set filters, allowing you to focus on the most relevant data for your needs.
Webinar: Join a free webinar to earn a Media Monitoring Certificate.
Account setup
Account setup
Add Users: Invite team members via the User Management panel and assign roles.
Complete Integrations: Ensure all needed integrations (social media, Slack, newsletters) are set up for smooth project tracking.
Optimizations
Optimizations
Set Tags and Saved Filters: Apply tags and saved filters to streamline your workflow.
Prevent spam: If your brand name is common (etc., 'Apple') or your brand is quite popular, you might come across mentions that aren’t relevant.
Contact us: If you're having trouble with your project or the mentions you're seeing, just let us know. We’ll set up a call and help you out! To do so, click on the live chat icon in the bottom right corner.
Customize Your PDF Report Settings – Choose the specific data you want to include, add your logo for branding, and select the language.
Weekly/monthly actions
Weekly/monthly actions
Check Your Email for Weekly Reports – Receive automated weekly updates straight to your inbox, keeping you informed without extra effort.
Create a PDF Report—With just a few clicks, you can select your date ranges, customize your settings, and generate a report that suits your needs.
Export any additional charts you want on your own presentation.
Use Period Comparison to compare different periods to track growth and trends. Export this data as a PowerPoint report.
Explore Project Comparison—See how your brand performs against competitors, and export this data as a PowerPoint report.
AI Insights– Automatically generated every week and month, these insights highlight key trends and actions to improve performance—simply review and share with stakeholders!
Key features
Brand24 simplifies your online media monitoring, saving you time by automating and optimizing the process. Here are some standout features to help you make the most of it:
Mentions Tab – Select specific mentions to include in your next PDF report for easy sharing and analysis.
PDF Reports – Automatically generated and customizable reports keep your stakeholders informed with results from a given period.
Period Comparison—Compare how your brand or project performs against previous periods. You can easily add this data to your reports or export it as a PowerPoint presentation.
Tags – With one click, include tagged mentions in your PDF report, adding more detailed insights with minimal effort.
AI Insights – Get automatic reports with AI-generated insights and trends from the past week or month, along with recommendations on how to improve results.
Excel Reports – Quickly export data for more advanced, number-focused analysis.
Infographics – Get a visual snapshot of important charts and metrics in a concise format.
Email Reports – Schedule daily or weekly reports, complete with mentions, reach, sentiment analysis, and key charts, sent directly to your inbox.
We hope you found this article helpful! If you have any more questions or need assistance, feel free to reach out. You can email us at help@brand24.com or send a message through the chat box in the bottom-right corner of your dashboard.