What is a Brand Assistant?
Brand Assistant is your project analysis expert, simplifying and supercharging your media monitoring. It uses advanced language models to turn your natural language questions into data-driven answers, with visualizations when needed.
Why use Brand Assistant?
Imagine having an expert assistant who knows your projects inside out. Brand Assistant reads all your posts, checks the stats, and compares the data to give you precise, actionable insights.
Here is some of the information you can get out of it:
Project Insights:
• Get a deep dive into your project’s performance.
• See what’s working for your brand or what needs improvement.
Competitive Advantage:
• Compare your social media with competitors.
• See your strengths and weaknesses relative to the competition.
Time-Based Analysis:
• Track and compare your brand over different periods.
• See what’s trending and what’s not.
Customized Recommendations:
• Get suggestions based on the latest data and stats.
• See what’s working and what’s not.
Contextual Comparisons:
• See how an event affects overall brand perception.
• Make decisions based on contextual analysis.
How to ask?
Ask clear and specific questions. Don’t add unnecessary details, and keep it to the point. You can ask Brand Assistant anything about your projects, such as:
• “Why is my brand up this quarter?”
• “What are the main differences between my social media and my competitors?”
• “Who are the influencers for my brand?”
For best results, keep your questions short and sweet. The system will break down complex questions and give you all the answers without asking elaborate questions.
*Competitors recognition
If you have multiple projects, Brand Assistant will automatically check for competitive relationships. If not, specify which projects to compare.
FAQ
Is my data private and secure?
Yes, Brand Assistant only uses public monitoring data, so any data you see is already public. Personal data breaches will not happen unless you include sensitive info in your queries yourself.
Can competitors see my data through Brand Assistant?
No, competitors can’t see your data. All data and insights are within your account’s projects, so your information is private and secure and not exposed to other users.
Which plans include Brand Assistant?
Brand Assistant is in the Pro and Enterprise plans. These plans have more features and support, so they are perfect for users who need complete media monitoring and analysis tools.
Why Brand Assistant over ChatGPT?
Brand Assistant is customized to your needs, using your project data to give you unique insights and detailed comparisons. While ChatGPT gives general answers based on broader information, Brand Assistant gives you insights specific to your brand so you get more relevant and actionable insights.
What are the historical data limits?
Brand Assistant can go as far back as your project data exists. There’s no limit to the historical data to see long-term trends and patterns.
Availability
This feature is available for our Pro and Enterprise customers. If you want to upgrade, here's where you can do it:
We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at help@brand24.com or use the chat box on the bottom-right side of your dashboard to send us a message.