What is ESMR?

Everything you need to know about Estimated Social Media Reach

Daniel Baradziej avatar
Written by Daniel Baradziej
Updated over a week ago

Estimated Social Media Reach is our own algorithm similar to Impressions - this is the estimated number of people who could have seen mentions that contain your monitored keywords on social media. We base this number on four things, such as:

  • the number of people who are using your monitored keyword on social media,

  • the number of followers, subscribers, or friends they have,

  • the number of interactions (likes, comments, and shares) under collected posts,

  • and the Visibility Percentage for the selected social network, which says how many of them (followers, subscribers, or friends) actually see those posts on average.
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    ESMR can be found in the Analysis tab:

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