Influence based on the total value of Estimated Social Media Reach (ESMR).

ESMR is calculated based only on the number of followers/subscribers for all social media platforms (we do not calculate it based on the number of views).

So, Influence = followers count x platform efficiency ratio.

Different social media platforms have different efficiency ratios, which is why the same number of followers/subscribers on YouTube and TikTok does not mean equal Influence.

As an example, a source may have 100,000 followers, and their influence may be 20,000 based on the fact that normally 20% of their audience sees their posts.

You can see Influence stats in the Analysis section under Top public profiles:

Or in the Influencer tab:

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