What is Influence?
Influence is a metric based on the total value of Estimated Social Media Reach (ESMR). ESMR is calculated based only on the number of followers/subscribers for all social media platforms (we do not calculate it based on the number of views).
Influence reflects the potential impact a source has.
Where to find Influence?
You can find this metric in several places:
Summary tab, Top public profiles section
Influencers tab
PDF reports
How is Influence calculated?
Influence = followers count x platform efficiency ratio
Different platforms have different ratios, so the same number of followers on YouTube and TikTok may result in different Influence values. For example, if a source has 100,000 followers, their Influence maybe 20,000, as typically 20% of their audience sees their posts.
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