Influence based on the total value of Estimated Social Media Reach (ESMR).

ESMR is calculated based only on the number of followers/subscribers for all social media platforms (we do not calculate it based on the number of views).
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So, Influence = followers count x platform efficiency ratio.

Different social media platforms have different efficiency ratios, which is why the same number of followers/subscribers on YouTube and TikTok does not mean equal Influence.

As an example, a source may have 100,000 followers, and their influence may be 20,000 based on the fact that normally 20% of their audience sees their posts.

You can see Influence stats in the Analysis section under Top public profiles:

Or in the Influencer tab:

We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at help@brand24.com or send us a message using the chat box on the bottom-right side of your dashboard.

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