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How to add Slack integration?

If you’d like to manage your project notifications you can see how to do it here.

Updated over 2 weeks ago

Why connect Brand24 with Slack?

It helps you:

  • Get mentions straight in Slack — when you don't have time to open Brand24

  • Keep your team updated without sending extra messages

  • React faster when something important pops up

  • Set custom filters so you only get what matters

What do you get?

Once connected, Slack will show notifications from Brand24 — for the projects and filters you choose. You decide what shows up and where.

Step-by-step guide

Want to stay on top of your mentions without constantly checking Brand24? Set up Slack notifications and get real-time updates right where your team works.

  1. Open your Brand24 project
    In the Projects window, click on Add Slack notification.


  2. Connect to Slack
    Click the button next to the Slack option to start the integration process.


  3. Choose your Brand24 project
    Select the project you want to receive notifications from.
    (Optional: Choose one of the available filters to narrow down which mentions trigger notifications.)


  4. Click “Connect”
    You’ll be redirected to Slack to authorize the connection.

  5. Add your Slack workspace
    You can find your workspace name in Slack — it’s shown under the logo in the top-left corner.

  6. Pick a channel
    After connecting, select the Slack channel where you'd like Brand24 notifications to appear.


    Tip: You can create a new channel in Slack beforehand — private or public — depending on who should see the notifications.

  7. All set!
    You’ve successfully connected Slack to your Brand24 project.

Want more notifications?
You can repeat the process to set up additional Slack notifications for other projects or filters.

Which projects should you connect?

You don’t have to connect everything. Start with:

  • Your main project with brand mentions

  • Any project where time matters — like PR or customer service

  • Projects tracking leads, influencers, or competitors

Pick what’s useful for your team — you can always add more later.


We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch.

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