Influencer Analysis

What is this feature and how may it benefit your company?

Waleria Pągowska avatar
Written by Waleria Pągowska
Updated over a week ago

What is Influencer Analysis feature in Lab24?

This is one of the most important marketing metrics, also known as Share of Voice. It helps you determine the visibility of your brand against your competitors. The higher the SOV, the more authority you have within your business niche.

Share of voice (SOV) measures your brand’s visibility across different marketing channels against your competitors. It gives you an overview of your brand’s position in the whole market.

You can use this metric to calculate the percentage of a brand’s visibility regarding:

  • Volume of mentions

  • Pay-per-click (PPC)

  • PR

  • SEO

  • Social media

By tracking these metrics over time, companies can see how their SOV is changing and what steps they need to take to improve their position in the market.

What's inside?

General chart

A general chart that shows the percentage share of the most influential authors in discussions on Social Media and the platform on which conversation is happening.

Clicking on the author's name will take you to their social media profile.

Positive Share

In addition to the main chart, sentiment charts are also available. Green one shows the participation of positively speaking authors.

Negative Share

The red chart shows the participation of negatively speaking authors.

The Influencer Analysis feature is incredibly useful as it allows users to identify influential voices and key figures within their online discussions. By pinpointing these leaders, businesses can better understand the dynamics of their target audience and industry trends.

Leveraging this valuable insight empowers companies to tailor their marketing strategies, engage with the right individuals, and foster meaningful relationships, ultimately driving brand awareness and customer engagement to new heights :)

Hopefully, that clears that up for you! But if you have any other questions, feel free to contact our live Customer Success team. We will be more than happy to help you set your project up.

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