What is UGC?
UGC stands for User-Generated Content. It's any type of content—like photos, videos, reviews, or posts—created by people, not brands. UGC is often shared on social media and can help businesses build trust and connect with their audience naturally.
Where to find UGC?
You can find UGC in:
Analysis tab table
Comparison tab table
PDF reports
How is UGC calculated?
UGC = total mentions across social media platforms for a given period
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