Brand24 comes with a bunch of smart AI features that do the heavy lifting for you. Instead of digging through mentions yourself, you get clear, useful insights—fast. Whether you're tracking your brand, watching competitors, or spotting trends, these tools help you stay on top without the overwhelm.
Here’s a quick look at what each feature does and why it’s worth checking out.
AI Insights
What it does:
AI Insights delivers automatic, digestible reports full of trends, metrics, and strategic recommendations. These weekly or monthly summaries turn overwhelming data into bite-sized findings—ideal for quick decision-making.
Why it matters:
No need to manually link mentions to metrics—AI Insights does it for you. Whether you're tracking brand health or spying on a competitor, this feature helps you catch trends, detect customer pain points, and explore new opportunities.
Events
What it does:
Events uses AI to detect spikes or dips in mentions and reach, then gives you a plain-English explanation of what’s behind them. Click on any event marker in your chart to reveal the cause, backed by real mentions.
Why it matters:
Perfect for crisis monitoring, campaign tracking, product launches, and competitor moves. When something unusual happens, you’ll know why—without digging through hundreds of mentions.
Brand Assistant
What it does:
Brand Assistant is your AI-powered analyst. Ask it questions like “Why did mentions increase last week?” or “How do we compare to competitors?” and get instant, visual answers.
With Summarize with AI, you can instantly generate a summary of any filtered mentions—straight from the Mentions tab.
Why it matters:
Brand Assistant turns your project data into natural language answers and charts. Whether you need a custom insight or a quick summary of a campaign, this tool does the heavy lifting for you.
Topic Analysis
What it does:
This feature clusters online conversations into meaningful topics using NLP and machine learning. You'll see the most-discussed themes, emotions, keywords, and more.
Why it matters:
Great for identifying what your audience cares about, what problems they face, and what drives engagement—so you can adjust your messaging, offers, and support.
Emotion Analysis
What it does:
Goes beyond sentiment by pinpointing specific emotions—like joy, anger, or admiration—in your mentions. Visual dashboards help you track emotional trends over time.
Why it matters:
Perfect for understanding how people feel about your brand or product, spotting negative emotions early, and adapting your communication to match audience sentiment.
Sentiment Analysis
What it does:
Automatically tags mentions as positive, negative, or neutral. You can filter them in most tabs and manually correct them if needed.
Why it matters:
Gauge how your brand is perceived online. Stay on top of positive buzz or address negativity quickly. You can even analyze sentiment across competitors or specific campaigns.
All of the above AI features are available on Pro and Enterprise plans. These tools work together to give you a deep, nuanced understanding of your online presence—and the digital world around you.